Scott Curran

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To keep DEI top of mind, you’ll need to make it more than just a goal. Diversity, equity and inclusion, or DEI, has become a major topic of discussion in the corporate world over the last few years, with companies looking to better represent their customer base and offer a more inviting environment and equitable opportunities to their employees. However, while some companies continue to lead the charge in implementing new DEI initiatives, others have slowed, or even completely stalled, their efforts. Whether it’s due to a lack of resources for these departments, unsustainable practices or a loss of motivation, some companies are finding it harder and harder to continue to build upon their DEI efforts with the same vigor they once had.  However, there are still ways to ensure DEI remains an important part of your company culture and processes, even if you run into red tape. Here, seven business leaders from Rolling Stone Culture Council discuss some of the best practices any business can follow to keep diversity, equity and inclusion top of mind for teams at all levels of an organization.

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Your business should always be improving, even when things are going well. There’s no doubt that the internet has fundamentally changed the way consumers shop. In fact, Nasdaq research estimates that 95 percent of all products will be purchased via the internet by 2040. That means more and more businesses taking an e-commerce approach, and more and more competition companies will have to contend with in the online space. For those businesses already online, there are steps you can take now to begin improving your site’s overall experience and building more customer loyalty. Here, eight business leaders from Rolling Stone Culture Council each discuss one smart digital marketing move e-commerce businesses can make to improve their overall success in an increasingly competitive market and why they’ll help ensure your success now and in the future.

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These steps can help create the kind of culture that employees will love to brag about. For a business leader, to empower your employees is to give them the tools, resources, support and courage they need to do their jobs well. While constant monitoring and micro-managing may have been a popular management style in years past, today’s leaders are looking for ways to weave empowerment into the very core of their company’s culture, ensuring every employee is able to contribute their best work. However, creating such a culture may require a significant shift from what currently exists in your organization. To build more collaboration, encouragement and positivity into your work culture, consider the following advice from the business leaders of Rolling Stone Culture Council.

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The key is to focus on your cause and not your business. Whether it’s donating to a cause, giving their time and resources to those in need or partnering with a nonprofit organization, there are many ways for businesses to get involved in philanthropy. But while the main motivation behind doing good in their community may not have anything to do with scaling their business, telling stories of impact and philanthropy can be a great strategy for boosting business growth.  The trick lies in how to tell these stories thoughtfully and sensitively in a way that will resonate with consumers across the board. As business leaders and master storytellers themselves, the members of Rolling Stone Culture Council have a few tips for getting it right. Below, they offer up their best advice for telling compelling stories of impact that will lead to enhanced growth.

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Here's how to strategically create and follow through on your most important business goals. No matter what industry you're in, business success starts with identifying short- and long-term goals. However, it can be tricky to figure out exactly how to set and achieve those objectives. To help, Rolling Stone Culture Council business leaders share their goal-setting strategies and why these methods are effective. Follow their recommendations to help you refine your approach to achieving your business goals.

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The best way to negotiate is to ensure both parties win. Whether you’re attempting to settle on a price with an important client or trying to reach an agreement with a potential business partner, negotiation plays an important role in business. However, it isn't a skill that comes naturally to everyone, and some may struggle to find a balance between achieving what they want and ensuring the other party does too. Mastering the art of negotiation takes practice, but keeping the following tips in mind can help you improve your skills faster and achieve the best outcomes. Below, the business leaders of  Rolling Stone Culture Council draw on their years of experience closing deals to share their best advice on becoming a master negotiator, no matter your industry.

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Make getting a return on your investment easier with these simple steps. Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as the complexity of the customer’s journey and the creative strategy that goes into advertising, determining and ensuring a high return on your investment can be a difficult task.  In this way, when you’re unsure whether the time and effort you put into your advertising strategy will yield the desired result, you have to be careful to make every dollar count. This ensures you don’t incur more costs than are absolutely necessary. So how can businesses be more mindful about their ad budgets? The business experts of Rolling Stone Culture Council recommend the following six steps. Here, they outline their top tips for making your ad dollars count and ensuring a high return when it can often be challenging to do so.

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Expressing gratitude is just one way a leader can show they care. One of the many jobs of an effective leader is to inspire and motivate their teams to put forth their best effort and do good work. However, inspiring and motivating are made much more difficult when you aren’t sure exactly what to say. What words will lead your team to solve problems? Find their creativity? Nurture relationships with clients?  According to the business leaders of Rolling Stone Culture Council, it’s not necessarily about the exact words you say so much as their meaning and your genuine feelings behind them. From acknowledging employee contributions to offering more autonomy, your words and their intent can have a powerful impact on your employees and the way they work. Try out the following nine suggestions and see what you can inspire your team to do.

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The only constant with trends is that they will inevitably change. In the culture space, what's in one day could be out the next. Trends are constantly changing, and the companies that build their business off trends may struggle to thrive once their particular trend has come and gone. However, it’s not unusual for companies to want to cater to what’s popular at the moment, offering what customers are most interested in at the time. The challenge then becomes how to adapt as these trends change. How can a business ensure it doesn't fail once a fad has passed? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few ideas. Here, they discuss 10 key tips for building a culture of adaptability in your company that will allow you to better respond to constant cultural change.

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Don’t let these blunders ruin your customer relationships. Poor customer service can have a big effect on a business’s ability to succeed. And while a smile and a helpful attitude can go a long way toward creating a positive experience for a customer, they aren’t the only aspects of customer service that need to be focused on. Whether it’s slow response times or even relying too heavily on customer self-help tools, there may be some practices you don’t even realize are hurting your relationships with your customers.  Pinpointing your company’s bad practices is essential if you want to improve your customer service efforts and, as a result, the overall happiness of your customers. To get started, consider this list of bad practices that could be derailing your company's customer service efforts, courtesy of Rolling Stone Culture Council business leaders.

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Experimenting with a new product or service shouldn’t come at the expense of your core business. It can be said that all businesses are in the business of making money. Regardless of what product they sell or what service they provide, all businesses need to make money in order to survive and, hopefully, thrive. But there’s another component businesses need in order to thrive, at least in the long term: innovation. If businesses don’t innovate or improve upon their current offerings, they may not ever grow or reach their true potential. However, innovation can be risky, as not all ideas will be profitable or accepted by customers. To find that balance between making money in order to survive and making room for innovation, business leaders should consider the following eight tips from the experts of Rolling Stone Culture Council. Here, they discuss the key to balancing innovation with the financial need to stick with what works, ensuring business leaders can still pay the bills.