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Sheila Dedenbach

Founder and PresidentHeavenly Sweet

Sacramento, CA

Member Since December 2021


Operations Management
Business Development


Sheila is the Founder and Owner of Heavenly Sweet, an award-winning edibles brand in California and Heavenly Sweet Nevada. She has a degree in Business Communications and has owned several businesses, including non-cannabis confectionery company, business management and sales-driven companies. Sheila has extensive sales organization background along with decades of people management and team motivational experiences. Sheila brought skills developed in previous businesses to the formation of Heavenly Sweet in 2008. She is a legacy cannabis business owner who has put integrity at the forefront of her business model. Sheila is actively involved in decision-making for all of her businesses, on a daily basis. She is a constant promoter of her brands and services, believing in their benefits for the client. She personally interfaces with clients and consumers to maintain relevancy within the cannabis space. She plans and initiates business growth policies and projections for all of her companies. Sheila is actively involved in each company and each employee, approaching each day with gratitude for the opportunities she has.

Published content

Nine Methods for Overcoming Fear and Self-Doubt as a Business Leader

expert panel

Succeeding in business often means turning your fears into opportunities for growth. While it’s necessary to be confident in order to run a successful business, that doesn’t mean business leaders never have feelings of self-doubt or fear. Operations may be running smoothly one day and hit a major roadblock the next. An investor could turn down your pitch, or sales could suddenly take a turn for the worse. Any of these moments would naturally cause leaders to feel anxious about their abilities, but the best leaders know how to overcome those feelings and forge ahead. At times, the business leaders of Rolling Stone Culture Council have had their own doubts and fears to contend with. Here, they share how they tackled these feelings head on and how they became better leaders for having done so.

Lost the Passion for Your Career? 10 Tips for Getting It Back

expert panel

Losing your passion doesn’t mean it has to be gone forever. It’s not uncommon to make your career your passion, to want to work on something you feel inspired by and that gets you excited to go to work each day. However, even if you’re in your “dream job,” it’s possible to sometimes feel like you’ve lost that passion. Whether it’s a series of failures that have you questioning your abilities or a combination of long hours and too many tasks piling up making you desperate for rest, there are a number of factors that can leave you wondering if you’ve lost your passion forever. As business leaders and entrepreneurs, the members of Rolling Stone Culture Council have also felt the fatigue and self-doubt of lost passion. Here, they share their best advice for how to regain the passion for your career and discuss how losing their own passion has helped to shape their careers today.

Closing a Business: A Personal and Professional Journey


It is my hope that by sharing my story, others faced with this daunting task may find strength and guidance on their own path to new horizons.

How to Make Key Connections to Propel Your Business Forward

expert panel

Succeeding in the culture space often comes down to “who you know.” Whether you’re looking to get your business off the ground or are ready to expand your company’s reach to new audiences, knowing the right people can often be what determines your success. When one person could introduce you to 10 more people and then 20 more after that, or come up with an idea that could bring your product to the next level of innovation, making the right connections becomes of the utmost importance. But when it comes to “who you know,” a little intentionality can make the process of building your network that much simpler. To help, seven Rolling Stone Culture Council business leaders offer their insights on the key to making the right business connections in the culture space and the impact doing so has on your eventual success in your industry.

Overcoming Challenges as a Woman CEO in the Cannabis Industry


Exploring the challenges and strategies to overcome bias is essential to fostering a more diverse and inclusive cannabis industry.

How to Ensure Your Summer Event Will Be an Experience to Remember

expert panel

Host the most memorable summer event this year by following these essential entertainment tips. Summertime brings a vibrant array of festivals, outdoor events, fairs, concerts and more. This means hosting a successful event during this lively season requires careful planning and attention to detail to make it stand out. Here, Rolling Stone Culture Council members share the factors that contribute to a flourishing summertime event, from engaging activities to a focus on the attendee experience, and the steps you’ll need to take to create one. By understanding the importance of these components and incorporating them into the planning process, event organizers can create an unforgettable experience that leaves attendees thrilled, satisfied and eagerly looking forward to the next one.

Company details

Heavenly Sweet

Company bio

Heavenly Sweet products are made using the finest quality ingredients and prepared adhering to the highest standards. All products are prepared by an experienced and knowledgeable staff of product crafters in a Department of Cannabis Control (DCC) licensed facility. Heavenly Sweet products are created with the adult palate in mind, incorporating satisfying flavor and textural combinations with accurate cannabinoid content. We balance ingenuity, artistry and science to manufacture reliably consistent and delicious products. Customer satisfaction is our ONLY goal. When Heavenly Sweet began in 2008, there were no industry standards for dosing medicated Cannabis edibles. Ahead of state-regulations, in 2017 Heavenly Sweet adopted 10mg per dose which California state regulators later recognized as its dosing schedule. Every product is state-compliance tested and clearly labeled so that consumers can make an informed decision. Heavenly Sweet edibles are made from sativa-dominant hybrid cannabis strains. We infuse every product with careful precision to maintain the potency and clarity. Additionally, we test throughout the process to ensure quality and consistency. Cannabinoid content is listed on each label and step-by-step instructions to determine your personal dosing can be found on the Golden Rules of Edibles page of our website. We make products with a variety of strengths ranging from our Munchies line which includes both sweet and savory options containing approximately 1mg THC per piece, to our 4oz Medicinal Cannabutter with 2000mg THC. Whatever your personal dosage, you can easily apply it to ANY of Heavenly Sweet’s delightfully satisfying hand crafted items. There are several delicious ways to eat your cannabis. Enjoy a sweet, chewy Fruity Treat or create your own using one of Heavenly Sweet’s Cannabutter concentrates. Whatever product you choose, you can achieve your desired effect, discretely, whenever needed. We work hard at making edibles easy for you.



Area of focus

Business Development
Brand Marketing

Company size

11 - 50

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Rolling Stone Culture Council is a vetted professional network of influential business leaders in the music, entertainment, media, food & beverage, fashion, sports, gaming and cannabis industries.