Member Since October 2020
Skills
About
Steven Le Vine is a veteran media and brand strategist with over two decades of experience. As the founder of the award-winning PR and digital marketing firm, Grapevine PR + Consulting (GVG Agency), established in 2006, Steven has built a reputation as a leader in brand storytelling and elevation across tech, consumer packaged goods, and entertainment. He has orchestrated award-winning campaigns for clients that have delivered iconic media moments, including sit-down interviews on Oprah, The View, Access Hollywood, and CNN, as well as countless placements in The New York Times, The Wall Street Journal, Men’s Journal, WIRED, Inc., Fast Company, USA Today, People, Variety, and more. As a current contributor and commentator for renowned consumer business publications such as Forbes, Rolling Stone, and Entrepreneur, as well as a founding member of the Forbes Agency Council and the Rolling Stone Culture Council, Steven is a leading voice in his industry. In 2022, he released the bestselling book, Stories That F-ing Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients, and Grow Your Business, featuring a foreword by longtime client William Shatner. The book provides a powerful framework for brands to craft narratives that cut through the noise.
Steven Le Vine
Published content
expert panel
Building a successful brand means understanding who you are and staying true to it. In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your brand, and those who create positive ones are likely to find more opportunities coming their way. But creating a personal brand isn’t as simple as some may think. It requires intentionality and a deep understanding of self to get started. Here, 14 leaders of Rolling Stone Culture Council share some of the other steps you’ll need to take if you want to build a successful personal brand, in life and in business.
article
It is crucial to connect with individuals who are embarking on an exciting journey of self-discovery — and these three tips can help.
expert panel
Before you hit that "go live" button, make sure you have a plan in place for a successful social media live stream. Whether it's on Instagram, Facebook or other social media platforms, live video content provides fun and welcome variation to your social media strategy. It allows for more connection between your brand and your customers, and may even introduce a new audience to your company. But there is an art to doing live videos well, and it's important to understand the basics before you start streaming. To help, a panel of Rolling Stone Culture Council members share their best practices for a successful social media live stream — from ensuring added value to advertising in advance — and how to adapt these practices to your own strategies.
expert panel
Brand alignment is key in working with influencers. When marketing your business or product, it’s often beneficial to work with an influencer in the industry. However, approaching a celebrity or influencer about endorsing your product or service can be intimidating, and you’ll want to have a solid pitch prepared. To make your offer as persuasive as possible, the members of Rolling Stone Culture Council suggest using these eight effective strategies to approach your selected influencer and convince them to come on board.
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How can these cities with an influx of new residents best take advantage of this brain gain?
Company details
Rogue
Company bio
Premier Creative Communications Agency specializing in Media and Brand Strategy for market mavericks, first movers, and renegade brands redefining their industries and reshaping our culture. We deploy bold campaigns that synchronize messaging, media, and marketing strategy across every modern touchpoint, empowering brands to forge unbreakable connections and influence. At Rogue, we believe iconic brands don’t follow the rules; they challenge them. And winning brands escape the gravity of the expected. Whether you're a cutting-edge food or beverage product, a disruptive tech platform, a bold men’s grooming line, or a visionary entrepreneur, we help ignite your brand’s influence to leap off the streets, shelves, and screens. Relentless in our pursuit of unconventional and audacious strategies, we’re your fearless ally in navigating and dominating today’s ever-evolving marketplace—whether you're launching a challenger brand, transforming an existing one, or fueling growth for an established player. Our constellation of services includes: - Brand Story & Strategy - Market Research & Analysis - Messaging & Positioning - PR & Media Relations - Content Marketing - Social Media Management - Creative Direction - Website Design & User Experience (UX) - Influencer & Partnership Marketing - Podcast & Video Strategy - Sales & Marketing Copy - Crisis Communication & Reputation Management