Steven Le Vine
Member Since October 2020
Specialties: CPG brands, consumer & B2B brands, biohacking, celebrities, experts www.theprgrapevine.com. ATX | LA
Steven Le Vine
It is crucial to connect with individuals who are embarking on an exciting journey of self-discovery — and these three tips can help.
Before you hit that "go live" button, make sure you have a plan in place for a successful social media live stream. Whether it's on Instagram, Facebook or other social media platforms, live video content provides fun and welcome variation to your social media strategy. It allows for more connection between your brand and your customers, and may even introduce a new audience to your company. But there is an art to doing live videos well, and it's important to understand the basics before you start streaming. To help, a panel of Rolling Stone Culture Council members share their best practices for a successful social media live stream — from ensuring added value to advertising in advance — and how to adapt these practices to your own strategies.
Brand alignment is key in working with influencers. When marketing your business or product, it’s often beneficial to work with an influencer in the industry. However, approaching a celebrity or influencer about endorsing your product or service can be intimidating, and you’ll want to have a solid pitch prepared. To make your offer as persuasive as possible, the members of Rolling Stone Culture Council suggest using these eight effective strategies to approach your selected influencer and convince them to come on board.
How can these cities with an influx of new residents best take advantage of this brain gain?
Founded in 2006, GVG Agency (formerly Grapevine PR + Consulting) is an award-winning digital marketing agency committed to growing brands through influencer marketing, public relations, paid media, and other brand growth strategies. The agency's campaigns have earned dozens of awards from its industry peers. For nearly 20 years, GVG has been trusted by major brands including Caesars Entertainment, P.F. Chang's, Liquid Death, ASHOC Energy, Lavazza, and Postmates; and celebrities such as William Shatner, Taylor Swift, Grammy-winning singer-songwriter Lisa Loeb, and Charli D'Amelio. The agency and its founders Garrett McClure and Steven Le Vine regularly contribute their expertise to major business publications such as Entrepreneur, Inc., Rolling Stone, Forbes, Business Insider, and PRWeek. Last year, they co-authored the Amazon bestseller Stories That F*cking Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business, with a foreword from client William Shatner.