Sudhir Gupta

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The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers. Today's customers are bombarded with ads across multiple digital and physical channels on a daily basis, which means brands need to work harder to stand out. What truly makes a company memorable isn’t just the product or service — it’s how the brand shows up, communicates and connects on a human level. From small signature touches to deeply authentic storytelling, the strategies that resonate most are the ones that make people feel valued and understood. To help you achieve this, Rolling Stone Culture Council members recommend these approaches for creating lasting impressions that keep customers coming back.

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Experts share what resilience really looks like in the culture space. The culture space evolves quickly, and resilience is often the key to thriving rather than falling behind. For leaders, that means staying grounded in purpose while staying flexible enough to adapt when challenges hit. True resilience is all about finding ways to keep your vision sharp, your team motivated and your company moving forward in the face of challenging situations. Below, Rolling Stone Culture Council members share how they and their companies stay resilient in a constantly changing industry.

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But what if the future belongs not to those who are seen… but to those who are felt?

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The way your brand responds online can either build trust or push customers away. Social media and other digital platforms give businesses more direct access to their audiences — and their feedback — than ever before. This creates a valuable opportunity for brands to strengthen customer relationships, build loyalty and address legitimate concerns in real time.  Online responses from your brand must be handled carefully, though: Generic, defensive or unempathetic replies can quickly backfire, leaving customers feeling dismissed and disconnected. To that end, the members of Rolling Stone Culture Council highlight common mistakes to avoid when responding to customers online, and what you should do instead.

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Here are a few signs your new campaign or product isn’t resonating with your audience — and what you can do to fix it. Launching a new campaign or product feels like a win, but the work isn't done after the initial rollout. What really matters is how your customers respond — including the signs they'll send if something isn’t resonating. Sometimes it’s not outright criticism but silence, lack of engagement or metrics that just don't add up.  While these responses may sting in the moment, they can guide you toward your next right step. Below, the members of Rolling Stone Culture Council share common signs your launch isn't landing and tips on how to respond.

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Build smarter, lead with purpose and turn your one-person operation into a successful business. Launching and growing a culture-focused business on your own means setting the vision, making the deals, managing operations and finding the next big opportunity — all without a built-in team to share the load.  To be successful, you’ll need to prioritize what matters most while also tapping into the right networks and creating systems that keep you moving forward without burning out. It’s a balancing act that calls for both creative drive and sharp business instincts. To help you make it work, Rolling Stone Culture Council members share their best advice for turning a solo venture into a sustainable, successful business.

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Big risks can lead to big rewards — if you’re willing to take the leap. In any career, there comes a moment when you have to decide whether to play it safe or take a chance. For some, that risk might mean leaving a stable job, starting from scratch or trusting an unconventional idea. These bold moves don’t always follow a straight path, but they often lead to growth, opportunity and lasting impact. To explore what it really means to put it all on the line, Rolling Stone Culture Council members share the biggest risks they’ve ever taken in their careers — and the valuable lessons those experiences taught them.

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Whether you’re leading a brand, launching a startup or shaping cultural experiences, here are six timeless lessons I’ve learned from this extraordinary fragrance.

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These entrepreneur-recommended habits and mindset shifts can help you navigate the daily pressures of owning and running a business. Entrepreneurship can be thrilling and rewarding, but it’s also one of the most stressful paths a person can choose for their career. From long hours and personal financial pressure to constant decision fatigue and uncertainty, business ownership can eventually take a toll on your mental and emotional well-being. So how do seasoned entrepreneurs stay balanced under pressure? Here, Rolling Stone Culture Council members share the stress-relieving habits and strategies that have helped them thrive. Whether you need to delegate more, reflect on your mission or build a stronger support system, these insights can help you find calm in the chaos.

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When a team member seems off their game, the most powerful response a leader can offer is not correction, but connection. Every leader eventually encounters a moment when a team member seems distracted, overwhelmed or simply not like themselves. Whether they’re noticing missed deadlines, low energy or a shift in demeanor, a leader’s instinct may be to push for answers or performance, but that’s rarely what’s most effective. The most impactful leaders approach these situations with curiosity, empathy and a willingness to listen. To that end, members of Rolling Stone Culture Council share how they support struggling employees in ways that are both human and productive. Here's how to help your employees get back on track without sacrificing trust or well-being.

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Not every promising offer is the right one for your business. Ask yourself the following questions to help you decide whether it's truly worth your time. Opportunities in the culture space can appear out of nowhere — an event invite, a partnership pitch or a shiny new business venture that seems too good to pass up. However, saying "yes" to everything without pause can stretch your resources thin, distract from your core mission or dilute your brand. Asking yourself the right questions at the right time can help you figure out whether an opportunity truly fits your goals, values and capacity. Below, members of Rolling Stone Culture Council share the smart, honest lines of inquiry they explore before making a commitment.

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Strong cultural networks are built on trust, generosity and authentic connection, rather than transactions. In the culture space, who you know often matters just as much as what you do. But that doesn’t mean relationship-building should feel transactional or opportunistic. The most successful and fulfilling connections are grounded in sincerity, shared values, and mutual support. To that end, Rolling Stone Culture Council members share their best advice for growing positive connections in the culture space. Whether you're an artist, entrepreneur, producer or creative executive, your career will benefit from cultivating genuine relationships that go beyond surface-level networking.

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Business leaders across sectors are excited about these upcoming technology trends, industry shifts and networking events in 2025 and beyond. Many industries are sitting at a crossroads right now, where artificial intelligence, immersive experiences, social change and culture are converging in ways that promise to redefine entire fields. From tech-fueled transformations to cultural shifts and long-awaited events, industry leaders are looking ahead to these changes with optimism and energy.  Below, members of Rolling Stone Culture Council share the innovations and upcoming moments that have them most excited, and why they believe these developments will spark lasting impact.

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Here are four ways business leaders can start thinking like cultural stewards, even if they’re not running a museum.

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Want to stand out as more than just someone who is qualified? Start by owning what makes your perspective impossible to ignore. Being great at what you do isn’t enough to set you apart — what makes people remember you is how clearly and confidently you express what you believe and why it matters. That doesn’t mean chasing attention or copying what others are doing. The leaders who stand out are the ones who show up with purpose, speak with clarity and let their values lead the way. Whether it’s through storytelling, education, media coverage or simply walking the walk, how you show up matters. Below, Rolling Stone Culture Council members share what it really takes to build a personal brand that rises above the noise and earns lasting credibility.

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In the culture space, a growth mindset means seeing challenges as fuel for creativity, not roadblocks to it. In culture-driven industries, staying creative and relevant requires a willingness to learn and adapt. Whether you’re leading a team, launching ideas or shaping creative work, a growth mindset gives you the flexibility to adapt, take risks and keep pushing forward. Building that mindset means leaning into curiosity, learning from failure and making room for experimentation — even when it’s uncomfortable. Below, the members of Rolling Stone Culture Council explain why a growth mindset matters and how you can start cultivating one, even if it doesn’t come naturally.