Member Since 2021
Susan Johnston
New Media Film Festival®
Los Angeles Area
“”When it comes to show business, if you want to make a name for yourself, meeting Susan Johnston should be on everyone’s must-do list. She’s one of the pioneering, innovating wonders of the world. For over 20 years, Susan’s gained honors and awards for both bridging the gap between technology and story as well as innovating ideas for the future of media. When Susan Johnston speaks, everyone stops texting-- including Academy members, studio heads, chairs, content creators and moguls.”Great Mind Series, Ilene Proctor
SKILLS
- Digital Media
- Technology
- film
RECENT CONTENT
February 2nd, 2023
Strategizing Your Career Path On The Film Festival Circuit
Each road takes you down a path, but which one gets you where you want to go? Let’s start there. What goals are you seeking with a film festival?
January 18th, 2023
New Business Idea? Follow These 10 Steps To See If It's Viable
Before getting carried away with an exciting new idea, it's important to confirm it makes business sense to pursue it.
January 12th, 2023
How to Master the Art of Pitching
When you pitch a project, you need to know what you’re pitching, who you’re pitching to and what is going on around you.
January 4th, 2023
12 Actionable Ways to Improve Your Business Storytelling Skills
When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more.
December 15th, 2022
10 Business Leaders Share the Most Impactful Lessons They Learned in 2022
The end of the year is an ideal time to reflect on what you've learned and how you can apply it to your business moving forward.
December 9th, 2022
Web Series Questions Answered
Today there are infinite possibilities with editing and story.
December 1st, 2022
Nine Holiday Promotions and Initiatives That Can Help Your Business Stand Out
There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out.
November 18th, 2022
Web Series: A Deeper Dive
In episodic storytelling, you want people to come back to watch the next episode.
November 16th, 2022
Need to Educate Your Customers? 12 Approaches That Work
Customer education must be approached with the right tone and content to be effective.
November 9th, 2022
13 Effective Strategies for Managing the Stress of the Fast-Paced Culture Industry
In an industry that moves at breakneck speeds, it helps to have some coping strategies when you're feeling stressed out.
October 25th, 2022
Web Series: Let’s Talk About It
Tell the story you want to share with the world.
October 11th, 2022
11 Leaders Share Their Secrets to Retaining Top Talent as Workers Continue to Resign
The key to modern employee retention really isn’t a secret at all.
October 4th, 2022
What’s in a Name or Title in Business? A Lot
There are some things that can make it hard to do business.
September 29th, 2022
Eight Effective Strategies to Diversify Your Job Applicant Pool
A diverse workforce doesn't happen accidentally — you need the right recruiting strategies to bring different types of candidates in the door.
September 16th, 2022
Independent Creators: How to Scale Your Business While Maintaining Your Autonomy
Staying autonomous as your business scales up requires a strong understanding of yourself and your mission — and trust in your team to carry out that mission.
September 12th, 2022
11 Key Tips for a Successful Affiliate Marketing Program
If you're looking into affiliate marketing programs, make sure you understand these essential steps to success.
September 12th, 2022
Why an Adventure Can Help Your Career and Why This Matters
It's vital for leaders and creatives (especially in cultural industries) to go on adventures.
September 8th, 2022
10 Ways to Make Your Next Event the Talk of the Town
Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees.
August 31st, 2022
10 Effective Social Media Promotion Tips for New Creators and Artists
There's always room for more creators and artists — you just have to know how to market yourself.
August 25th, 2022
12 Tips for Business Leaders Trying to Stay Positive During Tough Times
A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty.
August 19th, 2022
Film Festivals: A Step-by-Step Way to Discern
What are your motivations for submitting your content?
August 16th, 2022
11 Strategies to Encourage More Creativity Among Your Employees
If innovation is your goal, you need creativity to flow freely throughout your organization.
July 26th, 2022
What Is 5D in Film?
In 5D, all of your senses are considered in how a story unfolds.
July 1st, 2022
Film Distribution: An Arduous Journey Simplified
Read and understand what you are signing before you sign.
June 9th, 2022
12 Reasons Why You Should Slow Down When Growing Your Business
Slow growth may seem counterintuitive, but it could actually lead you to greater success.
June 8th, 2022
Your Venue Shut Down Before Your Event — Here's How You Pivot
When you get the call that your venue is closing its doors, it can feel like the ground has opened up beneath your feet.
June 3rd, 2022
Nine Steps to Take if You've Lost Passion for Your Business
To rediscover your passion, you might first need to rediscover yourself.
May 25th, 2022
Seven Ideal Locations to Build Your Culture-Based Business
Starting off in these locations can give businesses a better chance at success.
May 17th, 2022
Social Media Tips to Move Your Career and Project Forward
Your content is an extension of yourself — and social media is where you need to be building your brand.
May 13th, 2022
Nine Facts About Running a Business These Entrepreneurs Wish All Customers Knew
A new perspective could make a big impact on customer satisfaction.
April 27th, 2022
Climbing the Ladder of Success
Grace, grit and accountability are necessary for climbing the ladder of success.
April 19th, 2022
13 Creative Ways to Drum Up Positive Publicity for Your New Business
There are a myriad of fresh ways to get the word out to potential customers.
March 30th, 2022
What Does Packaging Talent Look Like?
Every talent “package” in the film industry is different.
March 9th, 2022
Tips for Talent: In the Casting Room
This room is for direction.
February 14th, 2022
My Tips for Talent: The Inside Skinny of Casting
Put in the work and stay the course.
January 26th, 2022
Eight Ways These Entrepreneurs Are Bringing People Together During the Pandemic
All it takes is the right idea to build positive connections.
January 20th, 2022
Using Drone Footage to Make a Film or Demo Reel
There is a saying in the business: Leave them wanting more.
January 4th, 2022
12 Strategies Businesses Can Use to Show Appreciation for Their Customers
A little gratitude can go a long way in business.
December 15th, 2021
My Honest Advice on How to Pitch
As creatives and artists, we are so close to our creations, but do we make sense when we pitch our ideas?
November 22nd, 2021
Eight Lessons These Entrepreneurs Learned From Their Toughest Business Situations
You can’t grow your business without facing a few obstacles along the way.
November 5th, 2021
It’s OK to Not Know What Path to Pursue
Thinking more expansively about how you can use your creative talents to achieve your goals is crucial.
October 18th, 2021
10 Ways to Leverage Awards and Accolades to Improve Your Online Brand
Celebrate your big win while also earning your audience’s trust.
October 15th, 2021
Why Finding Your Fit in the Entertainment Industry Is Crucial for Growth
It all comes back to finding your fit.
September 24th, 2021
How to Get Different Audiences to Hear Your Music
Look for unique opportunities to showcase your work — you may be surprised by the reactions you get.
September 10th, 2021
Nine Ways These Entrepreneurs Are Leveraging Tech to Succeed in Their Niche
By using tech intentionally, you can improve your business and the niche in which it operates.
August 30th, 2021
So You Made a Short — Now What?
The first thing to always figure out is: What do you have?
August 13th, 2021
Trying to Better Your Branding? 12 Companies That Really Nailed It
These brands are great examples of how to tell your story right.
COMPANY INFO
New Media Film Festival®
As noted by SAG Winner, Emmy & Golden Globe nominee Matthew Modine, “New technologies have empowered and enabled creators outside of a studio or network system to make their own movies and develop cutting edge entertainment. Affordable cameras and editing software allow artists to create and express their skills for a multitude of new distribution platforms. We are presently witness to how storytelling is being redefined in the 21st Century. New Media Film Festival highlights and showcases what will come next."
INDUSTRY
Entertainment