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Susan Johnston

Founder/DirectorNew Media Film Festival®

Los Angeles, CA

Member Since July 2021

Skills

Digital Media
Technology
film

About

“”When it comes to show business, if you want to make a name for yourself, meeting Susan Johnston should be on everyone’s must-do list. She’s one of the pioneering, innovating wonders of the world. For over 20 years, Susan’s gained honors and awards for both bridging the gap between technology and story as well as innovating ideas for the future of media. When Susan Johnston speaks, everyone stops texting-- including Academy members, studio heads, chairs, content creators and moguls.”Great Mind Series, Ilene Proctor

Published content

Seven Ways to Leverage Generative AI for Your Business

expert panel

Generative AI might be just the tool you need to improve your business operations. Thanks to recent advancements in technology, businesses can access a myriad of tools and strategies to reach new realms of growth and efficiency. Among these transformative technologies, generative AI tools like ChatGPT are becoming increasingly commonplace, helping users quickly gather information and generate content. However, as with any emerging technology, users may not always understand the best way to leverage generative AI. Below, Rolling Stone Culture Council members share how they've used generative AI to assist in their business endeavors and how they recommend other leaders follow suit.

Learning From Failure: 12 Leaders Share Their Hard-Earned Lessons

expert panel

Failure can be one of life's greatest teachers. At one time or another, every leader will experience some degree of professional failure. While the experience can be disappointing or frustrating, it can also serve as a powerful teacher, imparting valuable lessons that can shape one's views or career trajectory. If you've experienced failure in your professional journey, know that you're not alone — and you're not down for the count. Below, 12 members of Rolling Stone Culture Council share the biggest lessons they've learned from professional failure and the lasting impact of that hard-earned wisdom.

There Is a Story to Everything — And That Is the Foundation of Your Marketing Strategy

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Building your sound and marketing yourself go hand in hand.

Nine Key Factors to Consider When Collabing With a Creative Agency

expert panel

Consider these pivotal factors when partnering up for a campaign. Partnering with the right creative agency can be the difference between a lackluster campaign and a resounding success. As businesses seek to captivate audiences in more innovative ways, the selection of a suitable agency becomes a critical decision. But how does one discern the ideal match amid a sea of options? Here, Rolling Stone Culture Council members explain the crucial factors that demand your attention when evaluating potential creative agency partners. From a track record of creativity and adaptability to a shared understanding of the brand's vision, navigating these considerations can pave the way for fruitful and inspiring collaborations.

Troubleshooting Sales Slumps: 10 Steps to Diagnose a Cause and Find a Solution

expert panel

Unravel the mystery behind plummeting sales. Experiencing a sudden and significant drop in sales can be a distressing ordeal for any business owner. When faced with this challenging situation, it is crucial to act swiftly and decisively to diagnose the root causes and implement effective solutions. By understanding the reasons behind the decline in sales, businesses can make informed decisions and deploy targeted measures to reinvigorate growth and reclaim their competitive edge. Below, 10 Rolling Stone Culture Council members explore essential steps to troubleshoot sales slumps, enabling businesses to identify underlying issues and devise strategies to reverse any downward trends.

What to Consider When Offered Distribution for Your Content

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While there are a number of factors to consider, take time to ask questions and seek a professional opinion to ensure you're ready to make the right decision.

Company details

New Media Film Festival®

Company bio

As noted by SAG Winner, Emmy & Golden Globe nominee Matthew Modine, “New technologies have empowered and enabled creators outside of a studio or network system to make their own movies and develop cutting edge entertainment. Affordable cameras and editing software allow artists to create and express their skills for a multitude of new distribution platforms. We are presently witness to how storytelling is being redefined in the 21st Century. New Media Film Festival highlights and showcases what will come next."