Susan Johnston

April 26th, 2023

How Companies Can Demonstrate Their Commitment to the Environment

With a business strategy centered around sustainability, brands can attract consumers and increase their bottom lines.

April 19th, 2023

How To Self-Tape: It’s Not Just For Actors Anymore

Knowing how to self-tape can give you a slighter edge over someone who does not — in connecting, being heard and closing a deal.

April 5th, 2023

Starting Q2 Strong: Tips from Successful Business Leaders

With Q1 behind them, business leaders can use Q2 as an opportunity to look ahead at what they want to achieve by mid-year.

March 23rd, 2023

12 Tips for Women Looking to Find Success in Entrepreneurship

Being confident in who you are can go a long way toward ensuring your success.

March 22nd, 2023

How To Build Your Vision and Take Your Idea to Fruition

Building a vision is an ongoing process that can be approached in a number of ways.

March 15th, 2023

10 Ways to Persuade Customers to Buy Even as Prices Are Rising

Despite rising prices across all industries, consumers will still spend money on the brands they love if they have a good reason.

March 7th, 2023

10 Practical Ways to Experiment With New Ideas and Minimize Risk

At a time when most businesses are in "survival mode," it can pay to be the one that's taking risks and innovating.

February 23rd, 2023

Seven Tips For Getting Ahead In Business

Let me share with you what I've experienced so you can assess what works for you when it comes to getting ahead in business.

February 21st, 2023

11 Effective Strategies to Handle 'Quiet Quitting' in Your Workplace

If you've spotted an employee who has "quiet quit" their job, it's not too late to turn things around.

February 7th, 2023

Nine Ways to Help Your Business Get Noticed on Social Media

Getting noticed in the increasingly crowded social media realm can be challenging, but there are a few effective strategies that can help.

February 2nd, 2023

Strategizing Your Career Path On The Film Festival Circuit

Each road takes you down a path, but which one gets you where you want to go? Let’s start there. What goals are you seeking with a film festival?

January 18th, 2023

New Business Idea? Follow These 10 Steps To See If It's Viable

Before getting carried away with an exciting new idea, it's important to confirm it makes business sense to pursue it.

January 12th, 2023

How to Master the Art of Pitching

When you pitch a project, you need to know what you’re pitching, who you’re pitching to and what is going on around you.

January 4th, 2023

12 Actionable Ways to Improve Your Business Storytelling Skills

When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more.

December 15th, 2022

10 Business Leaders Share the Most Impactful Lessons They Learned in 2022

The end of the year is an ideal time to reflect on what you've learned and how you can apply it to your business moving forward.

December 9th, 2022

Web Series Questions Answered

Today there are infinite possibilities with editing and story.

December 1st, 2022

Nine Holiday Promotions and Initiatives That Can Help Your Business Stand Out

There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out.

November 18th, 2022

Web Series: A Deeper Dive

In episodic storytelling, you want people to come back to watch the next episode.

November 16th, 2022

Need to Educate Your Customers? 12 Approaches That Work

Customer education must be approached with the right tone and content to be effective.

November 9th, 2022

13 Effective Strategies for Managing the Stress of the Fast-Paced Culture Industry

In an industry that moves at breakneck speeds, it helps to have some coping strategies when you're feeling stressed out.

October 25th, 2022

Web Series: Let’s Talk About It

Tell the story you want to share with the world.

October 11th, 2022

11 Leaders Share Their Secrets to Retaining Top Talent as Workers Continue to Resign

The key to modern employee retention really isn’t a secret at all.

October 4th, 2022

What’s in a Name or Title in Business? A Lot

There are some things that can make it hard to do business.

September 29th, 2022

Eight Effective Strategies to Diversify Your Job Applicant Pool

A diverse workforce doesn't happen accidentally — you need the right recruiting strategies to bring different types of candidates in the door.

September 16th, 2022

Independent Creators: How to Scale Your Business While Maintaining Your Autonomy

Staying autonomous as your business scales up requires a strong understanding of yourself and your mission — and trust in your team to carry out that mission.

September 12th, 2022

11 Key Tips for a Successful Affiliate Marketing Program

If you're looking into affiliate marketing programs, make sure you understand these essential steps to success.

September 12th, 2022

Why an Adventure Can Help Your Career and Why This Matters

It's vital for leaders and creatives (especially in cultural industries) to go on adventures.

September 8th, 2022

10 Ways to Make Your Next Event the Talk of the Town

Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees.

August 31st, 2022

10 Effective Social Media Promotion Tips for New Creators and Artists

There's always room for more creators and artists — you just have to know how to market yourself.

August 25th, 2022

12 Tips for Business Leaders Trying to Stay Positive During Tough Times

A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty.

August 19th, 2022

Film Festivals: A Step-by-Step Way to Discern

What are your motivations for submitting your content?

August 16th, 2022

11 Strategies to Encourage More Creativity Among Your Employees

If innovation is your goal, you need creativity to flow freely throughout your organization.

July 26th, 2022

What Is 5D in Film?

In 5D, all of your senses are considered in how a story unfolds.

July 1st, 2022

Film Distribution: An Arduous Journey Simplified

Read and understand what you are signing before you sign.

June 9th, 2022

12 Reasons Why You Should Slow Down When Growing Your Business

Slow growth may seem counterintuitive, but it could actually lead you to greater success.

June 8th, 2022

Your Venue Shut Down Before Your Event — Here's How You Pivot

When you get the call that your venue is closing its doors, it can feel like the ground has opened up beneath your feet.

June 3rd, 2022

Nine Steps to Take if You've Lost Passion for Your Business

To rediscover your passion, you might first need to rediscover yourself.

May 25th, 2022

Seven Ideal Locations to Build Your Culture-Based Business

Starting off in these locations can give businesses a better chance at success.

May 17th, 2022

Social Media Tips to Move Your Career and Project Forward

Your content is an extension of yourself — and social media is where you need to be building your brand.

May 13th, 2022

Nine Facts About Running a Business These Entrepreneurs Wish All Customers Knew

A new perspective could make a big impact on customer satisfaction.

April 27th, 2022

Climbing the Ladder of Success

Grace, grit and accountability are necessary for climbing the ladder of success.

April 19th, 2022

13 Creative Ways to Drum Up Positive Publicity for Your New Business

There are a myriad of fresh ways to get the word out to potential customers.

March 30th, 2022

What Does Packaging Talent Look Like?

Every talent “package” in the film industry is different.

March 9th, 2022

Tips for Talent: In the Casting Room

This room is for direction.

February 14th, 2022

My Tips for Talent: The Inside Skinny of Casting

Put in the work and stay the course.

January 26th, 2022

Eight Ways These Entrepreneurs Are Bringing People Together During the Pandemic

All it takes is the right idea to build positive connections.

January 20th, 2022

Using Drone Footage to Make a Film or Demo Reel

There is a saying in the business: Leave them wanting more.

January 4th, 2022

12 Strategies Businesses Can Use to Show Appreciation for Their Customers

A little gratitude can go a long way in business.

December 15th, 2021

My Honest Advice on How to Pitch

As creatives and artists, we are so close to our creations, but do we make sense when we pitch our ideas?

November 22nd, 2021

Eight Lessons These Entrepreneurs Learned From Their Toughest Business Situations

You can’t grow your business without facing a few obstacles along the way.

November 5th, 2021

It’s OK to Not Know What Path to Pursue

Thinking more expansively about how you can use your creative talents to achieve your goals is crucial.

October 18th, 2021

10 Ways to Leverage Awards and Accolades to Improve Your Online Brand

Celebrate your big win while also earning your audience’s trust.

October 15th, 2021

Why Finding Your Fit in the Entertainment Industry Is Crucial for Growth

It all comes back to finding your fit.

September 24th, 2021

How to Get Different Audiences to Hear Your Music

Look for unique opportunities to showcase your work — you may be surprised by the reactions you get.

September 10th, 2021

Nine Ways These Entrepreneurs Are Leveraging Tech to Succeed in Their Niche

By using tech intentionally, you can improve your business and the niche in which it operates.

August 30th, 2021

So You Made a Short — Now What?

The first thing to always figure out is: What do you have?

August 13th, 2021

Trying to Better Your Branding? 12 Companies That Really Nailed It

These brands are great examples of how to tell your story right.