Founder and CEO The Industry Collective
Member Since January 2021
Taylor Foxman, Founder of The Industry Collective, has spent the past 11 years of her professional career serving various Communications and Public Relations based roles for 70 global wine, beer and spirit brands such as Edrington Americas, Pernod Ricard North America, Gruppo Campari, Patrón Spirits Company, Stoli® Group, Jägermeister, Boston Beer Company, BANFI Wines and many more. In addition to her role within The Collective, Taylor currently serves as the Vice President of Communications and Experiences for Parallel, one of the leading privately-owned cannabis companies in the United States. She is also on the New York Board for Step Up, a non-profit organization with the mission of helping young women from under-resourced communities fulfill their potential and Chief, a private network built to drive more women into positions of power and keep them there. Taylor was also recently awarded PRWeek 40 Under 40 and Brand Innovator of the Year’s 40 Under 40, Brand Innovators of the Year as well as recently inducted into the Rolling Stone Culture Committee Member.
Consumers have more options than ever before when it comes to what they can drink on all occasions throughout the day.
Looking ahead, what should brands be prepared to do if they want to design themselves a successful collab?
The to-go cocktail is more than just a convenient drink.
If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine. Today's consumers can spot inauthenticity from miles away. They prefer buying from brands that are "real" and honest about who they are. However, it’s not uncommon for businesses to unintentionally appear disingenuous in their marketing endeavors, especially if they're just hopping on the latest trends in the hopes of going viral or getting likes on social media. To help you avoid this pitfall, 15 members of Rolling Stone Culture Council shared some signs of inauthentic marketing that a consumer is likely to spot. Here are some things your customers might call you out on and what you should do instead.
For modern consumers, it’s no longer enough to simply sell a product. With the rise of social activism, customers are more interested now than ever in what the companies they support stand for. When you support a cause your customers believe in, you can create a loyal following of fans and do good at the same time. But not every business has a natural lean toward social causes, so how can they find a way to make their brand truly stand for something bigger? Below, members of Rolling Stone Culture Council share their tips for brands that want to be part of a movement and create real change for their customers.
The Industry Collective
Parallel is one of the largest privately-held, vertically-integrated, multi-state cannabis companies in the world with a mission to pioneer well-being and improve the quality of life through cannabinoids. Parallel owns and operates retail dispensaries in four medical and adult-use markets: Surterra Wellness in Florida and Texas; New England Treatment Access (NETA) in Massachusetts, and The Apothecary Shoppe in Nevada. Parallel also has a license under its Goodblend brand in Pennsylvania for vertically-integrated operations and up to six retail locations, in addition to a medical cannabis research partnership with the University of Pittsburgh. The Company has a diverse portfolio of high quality, proprietary and licensed consumer brands and products including Surterra Wellness, Coral Reefer, Float and Heights. Parallel operates approximately 50 retail stores nationwide, including cultivation and manufacturing sites across the four states. The Company, through its biosciences division, conducts advanced cannabis science and R&D for new product development in its facilities in Texas, Massachusetts, Florida, and Budapest, Hungary.