Skills
About
Timothy Salmon has been a driving force at CatFace/Aphmau for over six years, shaping the magic behind its flagship series like MyStreet Season 6 and My Inner Demons as a Cinematographer, and helping grow the company to a thriving team of over 99 members. Now at the helm of Production, Merchandise, Animation, and Gaming divisions, Timothy’s leadership fuels an ambitious vision for the future, blending creativity and innovation to deliver captivating experiences for fans worldwide. His passion for storytelling and knack for building dynamic teams make him a cornerstone of CatFace’s continued success.
Timothy Salmon
Published content

expert panel
Developing future leaders successfully means creating environments where people are trusted, challenged and supported to grow into their potential. Companies that thrive and grow for decades know that leadership development requires intentional effort long before someone steps into a title. Planning ahead for the next generation of leadership through mentorship, skill-building and internal support is critical, not only for individual careers but also for the long-term health of a business. To help, Rolling Stone Culture Council members share how they approach nurturing future leaders within their organizations. Here's why they believe these approaches work and the impact they've had on both their teams and the companies they’re building.

expert panel
As creative businesses evolve, they must find ways to expand their impact without diluting the identity, values and cultural relevance that made people care in the first place. In culture-driven industries, authenticity isn’t just admired but expected by consumers. Artists, founders and brands often worry that scaling through investor capital, expanded product lines or new markets might compromise the very "edge" that built their audience. However, sustainable success depends on finding ways to evolve without abandoning the ethos that makes your work distinctive. From codifying your core values to hiring the right people, here's how Rolling Stone Culture Council members advise navigating expansion without losing your authenticity or cultural edge.

expert panel
To grow a business today, you need strategies that earn attention, trust and loyalty in equal measure. Every business reaches a point where their products alone aren't enough to bring in new customers. From forming authentic partnerships to using AI for smarter outreach, sustained growth is about combining creativity with precision. The most successful entrepreneurs know how to turn data, relationships and reputation into engines for expansion. To that end, Rolling Stone Culture Council members share the proven tactics they’ve used to reach new audiences and build customer loyalty that lasts.

expert panel
The most memorable brands create authentic experiences, emotional connections and meaningful moments for customers. Today's customers are bombarded with ads across multiple digital and physical channels on a daily basis, which means brands need to work harder to stand out. What truly makes a company memorable isn’t just the product or service — it’s how the brand shows up, communicates and connects on a human level. From small signature touches to deeply authentic storytelling, the strategies that resonate most are the ones that make people feel valued and understood. To help you achieve this, Rolling Stone Culture Council members recommend these approaches for creating lasting impressions that keep customers coming back.
Company details
CatFace
Company bio
CatFace is a leading merchandise and digital entertainment company behind the wildly popular YouTube channel “Aphmau,” a top MINECRAFT creator with over 25 million subscribers and an average of 350 million monthly views. In addition to its massive online presence, CatFace is also the creator of the beloved “MeeMeows” line of cat plushies and related merchandise, available at major retailers including Walmart, Target, Amazon, Claire’s, and more.