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Traci DeForge

Founder & CEOProduce Your Podcast

Los Angeles, CA

Member Since April 2021


Innovation Consulting
Business Strategy


Internationally Recognized Podcast Expert | Founder & CEO of Produce Your Podcast |Full Service Podcast Consulting & Production | Speaker | Fortune 500 Business Development Strategist | Loves Dogs. Kind People & Microphones.

Published content

12 Essential Tips for Hiring the Right Talent in the Early Stages of a Startup

expert panel

Ensure the success of your startup by following these 12 tips to build the best possible team through effective hiring practices. Building a successful startup requires assembling a team of talented individuals who can contribute to its growth and navigate the challenges of the early stages. However, hiring the right people for a startup can be a daunting task. It requires a strategic approach to identify individuals who not only possess the necessary skills but also align with the company's vision and culture. Below, Rolling Stone Culture Council members shared some essential tips for bringing on the right people to help grow a startup in its early stages. These insights will empower entrepreneurs to make informed hiring decisions that lay a solid foundation for long-term success. 

12 Ways to Manage Costs While Scaling Your Business

expert panel

From prioritizing necessary but high-cost items to leveraging technology, learn more about how to manage costs wisely while scaling your business. When it comes to scaling a business, managing finances effectively is crucial for success. As a business grows, so do its expenses, and without careful management, costs can quickly spiral out of control. But how can you keep costs under control while expanding your business? Below, Rolling Stone Culture Council members share expert tips and insights for managing costs wisely when scaling your business. From tracking expenses to optimizing processes and negotiating with suppliers, these strategies can help you build a sustainable business while keeping your finances in check.

12 Business Leaders Share Their Advice for Starting Your Entrepreneurial Journey

expert panel

From being patient to keeping a positive mindset, here are the tips that will help you start a successful business. Starting a business can be an overwhelming experience, and before embarking on your entrepreneurial journey, it's often helpful to receive advice and guidance from those who have been through it before. Below, 12 Rolling Stone Culture Council members share the advice they received when starting out that still resonates with them today. By learning from the experiences of others, new business owners can gain valuable insights and inspiration to help them navigate the challenges of entrepreneurship.

Nine Tips for Adapting to Shifting Consumer and Cultural Interests

expert panel

Companies must strive to be flexible and adaptable to remain relevant and competitive. Consumer and cultural interests have undergone significant shifts over the years, influencing businesses in various ways. Remaining agile and responsive to changing consumer and cultural interests is essential for businesses that want to succeed in today's dynamic marketplace, as a failure to do so could result in missed opportunities and diminished customer trust. Below, a panel of Rolling Stone Culture Council members share nine tips for how your business can stay on top of changing consumer and cultural interests and the impact they have on the overall business climate.

11 Low-Cost Strategies for Acquiring and Retaining New Customers

expert panel

From building key relationships to traditional marketing strategies, there are many low-cost ways to attract new customers. In today's highly competitive market, acquiring and retaining new customers is a top priority for any business. However, many businesses struggle with the costs associated with marketing and advertising efforts to attract new customers. Fortunately, there are low-cost strategies businesses can implement to acquire and retain new customers without breaking the bank. These strategies not only help businesses save money, but they are also highly effective in building brand awareness, increasing customer engagement and driving sales. Below, Rolling Stone Culture Council members share 11 low-cost strategies any business can implement to acquire and retain new customers.

New Business Owner? Nine Tips for Effective Resource Planning

expert panel

Resource planning can be challenging, but it's an important step for keeping your budget and operations on track. For new business leaders, it's important to have a clear and prioritized road map for the business’s future, as this will help guide your decisions each day. However, each initiative, project and task requires certain resources — such as staff, funding, equipment, tools and more. Determining how to allocate these resources effectively is key to ensuring your business has what it needs to accomplish your goals. That said, it’s important to regularly assess whether your resources are being used effectively and to make adjustments as needed to stay on track. To help you do this, the members of Rolling Stone Culture Council offer their best advice on how to tackle resource planning as a new business owner.

Company details

Produce Your Podcast

Company bio

Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full service high quality solution to incorporating podcasting into B2B and B2C clients overall digital marketing strategy. We help business owners develop and grow profitable podcasts tied to their organization’s sales and marketing goals. Our team of Broadcast Radio professionals produces award-winning, professional-quality audio and video since 1989. Produce Your Podcast vets the nation’s best marketing strategists, production managers, along with an extensive library of voice-over artists bringing your show the best of the best in strategy and production along with high touch customer service. We take pride in customizing your production options including recording each episode with a live engineer via a virtual portal. We handle all of marketing and distribution tasks and offer custom monetization opportunities. We have simple - cost effective solutions for all of these challenges so you are freed up to work on what matters…the content of your podcast. Our team's collective skills and expertise are the driving force behind all the necessary components of launching and growing a successful podcast. We are the best at what we do so you can focus on doing what you love best! We work with B2B and B2C businesses including Record Companies, Labels, Artist Management Companies, Wealth Management firms, Start Ups and Global Tech Companies. About Traci DeForge, Founder & CEO: Traci is recognized as an international podcast expert, sought after speaker and media contributor featured on ABC, CBS, NBC, CNN, CTV,, and American Express Open. She is the co-host of RadioINK’s How to Make Real Money Podcasting podcast, and the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network and host of The Podcast Experts podcast. Her 30- year professional career reflects a unique combination of Award Winning Mixed Media Production, Business Consulting and Broadcast Radio Expertise. This powerful combination led to founding Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full service high quality solution to incorporating podcasting into B2B and B2C clients overall digital marketing strategy. She is the creator of PodHive, an online community for business growth focused podcasters, My Podcast Biz, an online certification program for Podcast Managers and The Professional Podcasters Association. From early stage startups to her work with Fortune 500 companies including Google, Hilton, Weight Watchers International, Microsoft and British Airways, Traci’s expertise identifies successful business development opportunities for innovative growth. Career Highlights ~Worked with the Global Innovation team at Weight Watchers International to revamp the traditional meeting model aligning it with current industry trends ~Designed innovative new business development initiatives for Microsoft within their Small Business Server division ~Developed multiple revenue stream concepts for global start ups, designed the infrastructure to implement them, and trained executives for effective roll-outs ~Developed a proprietary 10 step Podcast workflow process including branding, production, marketing and monetization strategies. Clients receive full service turn-key podcast production along with customized training on the best way to maintain and grow their show utilizing this system in addition to a broadcast quality show with a roadmap to get the best ROI of integrating podcasting as a marketing strategy. ~Creator and Host of the Journey to There podcast focused on the intersection of personal and business growth ~ National Indie Excellence Award, Self-Publishing. ~ ADDY award for client packaging design & branding development ~(2) ADDY awards for radio broadcasting commercial production



Area of focus

Professional Voice Over Talent
Customized written and produced music beds
Professional Copywriting

Company size

11 - 50