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Trish Heusel

Vice President Strategy & InsightsCarhartt

Detroit Area

Member Since May 2021


Customer Insight
Brand Management


Strategy and marketing executive with proven track record of success contributing to brand growth and organizational profitability. Experience working at the intersection of transformational innovation, demand creation and customer markets. Marketed companies and brands including Domino's Pizza, Kellogg's, M.A.C., Campbell's and Kraft. Held senior operating roles at Domino's, Kellogg's, Kraft and GfK with a focus on strategic planning, innovation, brand building, insights, marketing planning, and advertising. Produced outstanding results through strategic vision, strong analytical and creative skills, and exceptional ability to lead, motivate and develop individuals and high performance teams. Extensive experience across multiple sectors including restaurant, retail, beauty, health & wellness, education, and CPG. Specialties: Strategic planning, brand growth, innovation, brand positioning, retail marketing, new product development, advertising, consumer insights & research, partnerships, digital and social marketing, media

Company details


Company bio

Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance. “I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees. - Hamilton Carhartt ” Carhartt. Outworking them all since 1889



Area of focus

Made in the USA

Company size

5,001 - 10,000

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