Member Since October 2020
Vanessa Merit Nornberg is the owner of Metal Mafia, a jewelry manufacturer and distributor which has twice been named to the Inc 5000 list of America’s fastest growing privately-owned companies. Vanessa’s calling has always been selling—and she believes that every move an entrepreneur makes, from starting-up to exiting, should be about making the sale. She is the author of the weekly In the Trenches, column on Inc.com, and her writing has also been featured on the Huffington Post, Forbes.com, and others. Vanessa believes that entrepreneurship is the last avenue of class mobility, and thus, regularly speaks with high school students across the country.
Following these creative suggestions for thought leaders can help you gain the authority you need to stand out. In a crowded industry full of experts, standing out and gaining recognition as a thought leader requires a touch of creativity. While expertise and knowledge are essential, it's the ability to showcase your unique perspective and captivate audiences that sets you apart. So, how can you harness creativity to become a standout thought leader in your field? Below, Rolling Stone Culture Council members explore unconventional strategies that will help you make a lasting impact, attract attention and position yourself as a trusted authority in your industry.
When it comes to promoting your business, a well-crafted pitch can make all the difference. In the competitive landscape of public relations, understanding how to develop a good pitch for your business is essential. From telling a compelling story to leveraging effective data and statistics, the content and delivery of your pitch could help your company stand out from the countless other pitches members of the media receive every day. Below, 12 Rolling Stone Culture Council members delve into the crucial points you should keep in mind when working on public relations for your business. Here's why these elements are fundamental in capturing the interest and attention of both journalists and your target audience.
Digital marketing is changing constantly, but experts believe these shifts could have a major impact on campaign effectiveness. As a marketing leader, your primary goal is to ensure your campaigns connect with the intended target market. This task is easier said than done in a world of shrinking consumer attention spans and competing digital communication channels. However, modern marketing is ever-evolving, and certain changes in trends and tools could make a big difference for marketers who want to improve their reach and see more results. Below, nine Rolling Stone Culture Council members explore some key shifts in the digital marketing realm that could help companies better connect with their audiences.
When business growth slows or remains stagnant, there's often an important lesson to be learned. Most leaders strive for business growth and equate growth with success. While it's true that business growth means an increase in profits and customers, that growth can be hard to achieve, especially at first. If your business isn't growing as fast as you'd hoped, there may be a deeper reason for it — and uncovering that reason might lead to a valuable lesson. To that end, a panel of Rolling Stone Culture Council members share 11 things you can learn from slower business growth and why these are such important lessons to absorb.
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.
There are a myriad of fresh ways to get the word out to potential customers. Coming up with a business idea, building a product or service line and designing a website are all vitally important steps to getting a business off the ground — but they’re only the first steps. In order to truly have success with any business, you’ll need to drum up some positive publicity to help get your business noticed and get new customers through the door. Luckily, there are plenty of ways you can go about earning positive publicity, and if one way isn’t providing the results you desire, you can simply move on to the next. Below, the members of Rolling Stone Culture Council offer their top creative ways to drum up positive publicity to help get you started.
Metal Mafia designs and sells body jewelry to 5000+ independent retailers around the country, and makes private label costume jewelry as well. We are the home of the hottest metals in the market.