Member Since 2022
New York City Area
I am an experienced and creative digital talent manager who has helped launch brands, events, tours, and careers for some of the entertainment's industry most interesting personalities and artists from a digital focus. I have spent the last 8+ years being malleable and understanding the changes and growth of the creator economy. After starting my career working for the producers of Coachella and Governor's Ball, I later moved on to work for the company that produced the largest, longest-running music festival in North America, the Vans Warped Tour. Since then, I have had the honor of honing my skills at some of entertainment's most powerful and valued companies. I learned how audiences behaviors are shifting, changing and in some ways, staying the same. I have been able to ride the waves of the ever changing digital and social platform landscape and ensure our talent and brand clients are prepared and empowered to grow their business in the face of those changes. I ideate, develop, market and launch six to seven figures worldwide businesses for my clients. I closed and manage thousands of partnerships for both onsite and online activations. I engineer social and digital media practices for both established and start-up brands. I am a digitally native marketing nerd who understands the intersection of how talent and brands interact with their audiences on a day-to-day basis. I have been a featured panelist from SXSW to NYU's "(S)Hero's Conference" to Playlist Live, AdWeek, VidCon, Cannes Lions and more! In my spare time- I love a good fitness class, a good binge-able show, and (more importantly) some good food! I am looking forward to connecting!
In a world of abundant information, it's imperative to learn how to "filter" media and distill it down to what's necessary for your job.
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first.
Whalar is an award-winning global creator commerce company that works closely with today’s biggest brands, creators, and the world’s leading social platforms to source ideas and content directly from the communities they most want to reach and engage. Whalar creates must-see content at scale that inspires people to take action. Whalar is differentiated by its unique capabilities, including proprietary technology, brand partnership expertise, brilliant creator talent management, and dedicated Web3 innovation practice. Whalar includes over 200 diverse storytellers, creatives, data, and technology specialists across North America, Europe, APAC, and MENA. We power the creator economy. We are Whalar.