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Victoria Bachan

Managing Director, Whalar TalentWhalar

New York, NY

Member Since August 2022


Social Media Marketing


I am an experienced and creative digital talent manager who has helped launch brands, events, tours, and careers for some of the entertainment's industry most interesting personalities and artists from a digital focus. I have spent the last 8+ years being malleable and understanding the changes and growth of the creator economy. After starting my career working for the producers of Coachella and Governor's Ball, I later moved on to work for the company that produced the largest, longest-running music festival in North America, the Vans Warped Tour. Since then, I have had the honor of honing my skills at some of entertainment's most powerful and valued companies. I learned how audiences behaviors are shifting, changing and in some ways, staying the same. I have been able to ride the waves of the ever changing digital and social platform landscape and ensure our talent and brand clients are prepared and empowered to grow their business in the face of those changes. I ideate, develop, market and launch six to seven figures worldwide businesses for my clients. I closed and manage thousands of partnerships for both onsite and online activations. I engineer social and digital media practices for both established and start-up brands. I am a digitally native marketing nerd who understands the intersection of how talent and brands interact with their audiences on a day-to-day basis. I have been a featured panelist from SXSW to NYU's "(S)Hero's Conference" to Playlist Live, AdWeek, VidCon, Cannes Lions and more! In my spare time- I love a good fitness class, a good binge-able show, and (more importantly) some good food! I am looking forward to connecting!

Published content

How to Set Up A Creator Business For Success in 2024 and Beyond


Every business needs an infrastructure and your creator business is no different.

Nine Ways to Help Your Business Get Noticed on Social Media

expert panel

Getting noticed in the increasingly crowded social media realm can be challenging, but there are a few effective strategies that can help. Social media is saturated with accounts for businesses and individuals alike, making it hard to get noticed. However, discoverability plays a large role in driving sales and attracting new customers. Though the task may seem daunting, an overhaul of your team's content creation may be necessary to expand your reach, whether this means shifting strategies or focusing on specific projects. To help, a group of Rolling Stone Culture Council experts share their best tips for businesses looking to boost discoverability on social media in 2023.

Eight Ways to Maintain Your Team's Momentum in the New Year

expert panel

Tackling that "post-holiday slump" head-on is the best way to keep your team's morale and productivity up all year long. During the holidays, it's easy for teams to get swept up in the cheer and overall positive mood of the season. However, as the new year begins and the festivities have wound down, you and your employees may experience a dip in energy. While 12 months of holiday spirit might not be feasible (or even desired), there are plenty of ways leaders can maintain their team's good mood and upward momentum year-round. To help, the members of Rolling Stone Culture Council offer eight strategies for keeping up team morale at the beginning of the year and beyond.

14 Important and Worthwhile Goals Companies Should Set for 2023

expert panel

Setting relevant and meaningful goals for your company will motivate employees and help boost business overall. The first few weeks of the new year is the perfect opportunity for businesses to reflect on the previous year and set new goals accordingly. By looking at what worked and what didn't, you can understand what changes to make to reach meaningful, realistic and relevant objectives by the end of 2023. Moreover, having goals can help you rally your team for a common cause and inspire greater collaboration and productivity. To that end, 14 Rolling Stone Culture Council members each share one goal companies should set for themselves this year, and why they believe this goal is so worthwhile. If you're looking for inspiration on where to focus your efforts, consider starting here.

How to Effectively Keep Up With Industry News (and Tune Out the Noise)

expert panel

In a world of abundant information, it's imperative to learn how to "filter" media and distill it down to what's necessary for your job. Keeping up with the 24-hour news cycle can be exhausting. It's harder than ever to stay apprised of new social media trends, international news and local stories — especially because trends come and go faster than ever before. For those who work in the culture space, it's essential to have the information necessary to do your job well, which means learning how to tune out some of the noise. To help you do this, 10 Rolling Stone Culture Council members offer their tips for keeping up with relevant news in a productive, efficient way.

Media Appearance Coming Up? 14 Expert Tips for Making a Great Impression

expert panel

Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.

Company details


Company bio

Whalar is an award-winning global creator commerce company that works closely with today’s biggest brands, creators, and the world’s leading social platforms to source ideas and content directly from the communities they most want to reach and engage. Whalar creates must-see content at scale that inspires people to take action. Whalar is differentiated by its unique capabilities, including proprietary technology, brand partnership expertise, brilliant creator talent management, and dedicated Web3 innovation practice. Whalar includes over 200 diverse storytellers, creatives, data, and technology specialists across North America, Europe, APAC, and MENA. We power the creator economy. We are Whalar.



Area of focus

Influencer Marketing
Creative Solutions
Marketing, Advertising

Company size

201 - 500