Yule Georgieva

Member Since 2022

Yule Georgieva

Chief Operating Officer


Toronto, Canada Area

I was born and raised in the Yukon, but to a German family so grew up enjoying wine on my grandmother’s terrace in Baden, purchased from the local vintner who made the 2€ bottles from the surrounding vineyards and sold them casually from his garage. Those summers shaped my connection to wine as a conduit of history, of culture, and of memory. I went on to study history and foreign languages at Stanford and McGill, in some ways a reflection of that early-sown desire to understand the world, before building a career in strategy and pursuing an MBA. Today, as COO at InVintory, I bring together my business acumen and my love of wine. InVintory is a Toronto-based wine collecting platform, whose vision is to bring your world of wine to life, enabling enthusiasts and collectors alike to learn about wine, manage their collections, and engage with others. With technology and data, we are enhancing the experience of wine, using modern tools to fortify the traditions of this storied industry.


  • Research
  • Strategic Communications
  • Politics


February 28th, 2023

Venture Capital Funding Is Not The Only Option For Startups

In every crisis lies an opportunity, and this may be a needed reality check for start-ups to reassess precisely what kind of a business they want to build, as that could change their capital strategy.

August 23rd, 2022

Baskets, Balls and…Barolo? Inside Sports’ Fascination With Fine Wine

Wine wasn’t always a staple in the sports sphere.

August 18th, 2022

11 Steps to Help You Find Your Brand Identity

The key to differentiating yourself in the market is identifying and developing a strong brand identity.

May 27th, 2022

Seven Ways Technology Is Impacting The Culture Space (and How Leaders Are Responding)

Tech's impact now will likely change how businesses move forward in the future.



Built by wine lovers, informed by somms, and backed by technology, InVintory is the leading platform to bring your world of wine to life.


Food & Beverage