Zain Jaffer

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The only constant with trends is that they will inevitably change. In the culture space, what's in one day could be out the next. Trends are constantly changing, and the companies that build their business off trends may struggle to thrive once their particular trend has come and gone. However, it’s not unusual for companies to want to cater to what’s popular at the moment, offering what customers are most interested in at the time. The challenge then becomes how to adapt as these trends change. How can a business ensure it doesn't fail once a fad has passed? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few ideas. Here, they discuss 10 key tips for building a culture of adaptability in your company that will allow you to better respond to constant cultural change.

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Your willingness to learn and grow has a major impact on your ability to win in business. The business world is full of ups and downs. One day you’re succeeding, and the next day you’re not. This can be especially true of the culture space, where trends can change daily and consumers’ opinions evolve equally as fast. Entrepreneurs who develop a growth mindset — or the belief that persistence and effort lead to success — are more likely to thrive in this type of environment, making it an essential trait to cultivate for culture space leaders. As leaders in the culture space themselves, the members of Rolling Stone Culture Council know what it takes to succeed in today’s marketplace. Here, they discuss the top reasons why business leaders need a growth mindset and the impact that mindset has on their ability to lead well.

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So think of NFTs that way; you are buying the digital certificate of ownership of that artwork that proves you are the new owner.

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Cut through the noise by amplifying your unique story. Today, it seems that nearly everyone is on social media — and that includes businesses. With the majority of small businesses using social media to reach their audience, there’s a lot of competition when it comes to earning the attention of potential customers. This is why it’s so vital to find a way to stand out and cut through the digital noise. However, beyond creating viral videos or following the latest social media trend, there are a number of other, more meaningful ways to set your business apart. Here, nine business leaders from Rolling Stone Culture Council weigh in on some of the steps a business can take to ensure their social media presence stands out from the competition and engages their followers in a meaningful way.

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The tone of any company is set by its leaders.

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To impress potential investors, put yourself in their shoes. One of the most difficult aspects of getting a business off the ground is finding the money to be able to do so. While there are a number of ways to fund a business — crowdsourcing, family and friends, investors, bootstrapping and more — each comes with their own pros and cons, benefits and challenges, meaning no one business will likely follow the same financial path.  However, there are a number of similar struggles you may face when trying to raise capital for your business that other seasoned entrepreneurs have also experienced. To share their own stories and advice, eight business leaders of Rolling Stone Culture Council weigh in on common fundraising challenges and what they would advise others do to avoid or overcome the same obstacles they faced themselves.

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Building a successful brand means understanding who you are and staying true to it. In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your brand, and those who create positive ones are likely to find more opportunities coming their way. But creating a personal brand isn’t as simple as some may think. It requires intentionality and a deep understanding of self to get started. Here, 14 leaders of Rolling Stone Culture Council share some of the other steps you’ll need to take if you want to build a successful personal brand, in life and in business.

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To find the best candidate, you’ll need to get to know them on a deeper level. The right team can make or break your business. A team that gets along well can help your company innovate and stand out among your competition. On the flip side, a team that is dysfunctional can drag down morale and efficiency, creating internal problems that take away from the work at hand. While teams require a number of elements to function well — including a thoughtful manager — one way company leaders can ensure they’re setting their teams up for success is by hiring the right team members. But choosing the right person out of a pool of candidates can be a challenging task, so how can leaders determine if they’re making the right hires? Below, the business leaders of Rolling Stone Culture Council offer their advice, each weighing in with one step companies can take before and during the interview process to make sure the next hire they make will be the perfect one.

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Crypto advocates look to see good solutions for the world's problems in the blockchain technology.

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Building a business can be a slow process — but it doesn’t always have to be. One of the most difficult parts of starting a new business is getting sales. When you first start out, you’re still trying to find customers to purchase your product or service, so sales can often take a while to really ramp up — even if you’ve found a few repeat customers. But such a slow start can be frustrating, especially when you’re not yet making a profit or breaking even.  While growing a business is often a test in patience, there are ways you can speed up the process and increase your sales at a quicker pace. According to the business and culture leaders of Rolling Stone Culture Council, implementing any of the following eight tips can give your business the major boost it needs to attract more customers, quickly increase sales and really get your budding business off the ground.

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Prioritizing your website is prioritizing the happiness of your customers. A website is, more or less, the “face” of any business. It’s where your customers can learn more about your brand and products, where they can peruse your offerings and, if you’re an online-only brand, it’s the only opportunity they have to make a purchase. Because of this, business leaders who don’t put a high priority on both the beauty and functionality of their websites are at a distinct disadvantage among their competition, and potential customers may not stick around long with a poor user experience. To ensure your business website meets and exceeds customer expectations, you’ll need to consider the following nine factors, as suggested by the business leaders of Rolling Stone Culture Council. Here, they go in depth on the reasoning behind these considerations and why prioritizing them will have a positive impact on your visitors.

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Start with developing confidence in your business and what you have to offer. To be “the best in the business,” a business leader must first get intentional about owning their niche. This means finding ways to stand out from the competition, nailing down a distinct point of view and committing to learning and growing as a leader and as a business. While ignoring these steps, and others, may not mean a business will fail, it is likely that, as a result, the business will never rise to the top. Here, 13 members of Rolling Stone Culture Council elaborate further on the key steps business leaders will need to take if they really want to own their niche and why these particular strategies will ensure business success for a long time to come.

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In order to understand crypto, start with understanding the nature of treating a friend to coffee or even a steak dinner.