Member Since April 2024
Skills
About
Jason Peterson is an entrepreneur, attorney, producer, and the current Chief Executive Officer of GoDigital Media Group (godigital.com), a multinational conglomerate that connects creativity to commerce across consumer passion points in music, entertainment and sports. Jason began his career as one of the original players in digital music, signing Master P at just the age of 24. He built GDMG as an innovator from there, becoming the first company to monetize music on YouTube and the first to build a cloud based digital media supply chain and is now connecting content, community and commerce. As a producer with 24 years of experience, Jason’s been named as one of the ‘Top 50 Indie’, ‘Top 40 under 40’ and ‘Top Latin’ Power Players in music by Billboard, ‘Top 40 under 40’ in home entertainment by Media Play News and as one of the ‘Top 30 entrepreneurs under 30’ by Los Angeles Business Journal. Artists and repertoire Jason has done work with include Janet Jackson, T.I., Jason Derulo, Pitbull, Psy, and Daddy Yankee. He has produced dozens of major music videos that have won “Video of the Year” at the Gospel Music Awards, MTV Latin Video Music Awards as well as “Best Directorial Debut” at the MVPA awards. Most recently he co-produced the video for Janet Jackson and Daddy Yankee’s “Made for Now”.
Jason Peterson
Published content
expert panel
You don’t necessarily have to sacrifice one to achieve the other. All companies must eventually make sales if they want to last as a business. And to make sales, you need to work on marketing — or getting your brand and products in front of potential customers and detailing the reasons why they should pass their hard-earned cash off to you. But while earning sales is one of the main goals of good marketing, some efforts can sometimes come off too “salesy,” turning off customers with far too insistent and persistent language and messaging. Today’s consumers crave more transparency from brands, so marketers must work to balance their sales pitch with their brand’s authentic voice. Drawing on their own experiences as business leaders, the members of Rolling Stone Culture Council weigh in below on how brands can balance authenticity and marketing when developing their unique brand story and why it’s so important to do so.
expert panel
Leadership skills can never truly be mastered, as they are something that should evolve over time. Professional development is often focused on improving yourself and your skills to help you move up in your career. The better you are at something, and the more skills you have, the higher on the ladder you can climb. But no one ever truly reaches perfection — not even leaders. Learning doesn’t stop once you become the boss. In fact, it’s even more important that you continue to learn as a leader if you want to grow, innovate and succeed as a business. So what are some of the things you can learn? Here, 12 business leaders from Rolling Stone Culture Council discuss the things about themselves they have had to work on improving over the years and why it’s so important other leaders do the same.
expert panel
Letting customers get to know your brand on a deeper level can drive long-term loyalty. Customers are more informed than they ever have been before — and they’d like to keep it that way. In fact, a recent study by Sprout Social found that 86 percent of Americans believe transparency in business to be more important now than ever. They want to know who they’re buying from, what they stand for and what it truly is they’re purchasing with their hard-earned dollars. This knowledge can help drive loyalty and trust among consumers, earning businesses repeat sales and a stable customer base. But what are some of the ways companies can give customers more behind-the-scenes insights? As business leaders in the culture space, the members of Rolling Stone Culture Council have a few tried-and-true tips to share. Consider their advice to incorporate more opportunities for transparency with customers and have a positive impact on your company's overall reputation.
expert panel
Don’t let a few roadblocks keep you from trying your hand at business ownership. No business is without its challenges. Even the most successful of companies today started out as simple ideas that had to be worked on and evolved over time. And with about 20 percent of businesses failing to make it past their first year, it’s not uncommon for the obstacles in the way of entrepreneurial success to become too difficult for aspiring business owners to overcome. In the culture space, where so much of a company’s success depends upon the trends and desires of the day, carving out a secure space in the market can be an even greater challenge. For those entrepreneurs willing to take the leap, the business leaders of Rolling Stone Culture Council discuss 10 key hurdles aspiring business owners will need to overcome if they want to succeed in the culture space today — and why doing so will make them stronger over time.
expert panel
Learn what it takes to turn your workplace into an environment where employees want to grow their careers. As new generations enter the workforce, a shift in employee expectations has challenged traditional approaches to retention. Offering competitive salaries is no longer enough — today’s employees want more from their workplace experience. This changing environment has made long-term employee retention feel increasingly difficult for many businesses. To help, Rolling Stone Culture Council members share what it takes to build a workplace where people want to stay and grow. Follow their recommendations to make your workplace a destination employees won’t want to leave.
expert panel
Navigate around these common branding pitfalls to strengthen your reputation and boost audience engagement. For today's businesses, managing a strong online presence is just as important as delivering quality products or services. However, boosting your company’s brand can be difficult in a saturated online space, and there's no shortage of potential pitfalls that can undermine your reputation. Below, Rolling Stone Culture Council members explore common mistakes businesses make when promoting themselves online. Their insights can help you avoid these missteps, increase audience engagement and strengthen your brand’s overall marketability.
Company details
GoDigital Media Group
Company bio
GoDigital Media Group (“GDMG”) is a media and technology holding company engaged in intellectual property rights management and distribution through its operating subsidiaries. We support a community that flourishes through creativity and a culture dedicated to innovation. GoDigital Media Group has three divisions: MUSIC: - Cinq Music - Grammy winning record label, distributor and rights manager - VidaPrimo - Hispanic targeted music video multi-channel network - AdShare - The leading social media monetization service for music, film, television and sports rights holders - Sound Royalties - The leading provider of innovative financing solutions for music creators NETWORKS: - Latido Music - The #1 TV network for fans of all genres of Latin Music - mitú - The leading digital media company representing the Latino point of view - YogaWorks - One of the largest providers of Yoga instruction in the US