Skills
About
Jason Peterson is an entrepreneur, attorney, producer, and the current Chief Executive Officer of GoDigital Media Group (godigital.com), a multinational conglomerate that connects creativity to commerce across consumer passion points in music, entertainment and sports. Jason began his career as one of the original players in digital music, signing Master P at just the age of 24. He built GDMG as an innovator from there, becoming the first company to monetize music on YouTube and the first to build a cloud based digital media supply chain and is now connecting content, community and commerce. As a producer with 24 years of experience, Jason’s been named as one of the ‘Top 50 Indie’, ‘Top 40 under 40’ and ‘Top Latin’ Power Players in music by Billboard, ‘Top 40 under 40’ in home entertainment by Media Play News and as one of the ‘Top 30 entrepreneurs under 30’ by Los Angeles Business Journal. Artists and repertoire Jason has done work with include Janet Jackson, T.I., Jason Derulo, Pitbull, Psy, and Daddy Yankee. He has produced dozens of major music videos that have won “Video of the Year” at the Gospel Music Awards, MTV Latin Video Music Awards as well as “Best Directorial Debut” at the MVPA awards. Most recently he co-produced the video for Janet Jackson and Daddy Yankee’s “Made for Now”.

Jason Peterson
Published content

expert panel
Not every promising offer is the right one for your business. Ask yourself the following questions to help you decide whether it's truly worth your time. Opportunities in the culture space can appear out of nowhere — an event invite, a partnership pitch or a shiny new business venture that seems too good to pass up. However, saying "yes" to everything without pause can stretch your resources thin, distract from your core mission or dilute your brand. Asking yourself the right questions at the right time can help you figure out whether an opportunity truly fits your goals, values and capacity. Below, members of Rolling Stone Culture Council share the smart, honest lines of inquiry they explore before making a commitment.

expert panel
Strong cultural networks are built on trust, generosity and authentic connection, rather than transactions. In the culture space, who you know often matters just as much as what you do. But that doesn’t mean relationship-building should feel transactional or opportunistic. The most successful and fulfilling connections are grounded in sincerity, shared values, and mutual support. To that end, Rolling Stone Culture Council members share their best advice for growing positive connections in the culture space. Whether you're an artist, entrepreneur, producer or creative executive, your career will benefit from cultivating genuine relationships that go beyond surface-level networking.

expert panel
A brand misstep doesn’t have to define you. Here’s how to move forward with intention. Public criticism of a brand can surface for many reasons — a misjudged campaign, a leadership misstep or a broader reputational issue. In these moments, how a business responds is critical in shaping public perception moving forward. A thoughtful, transparent approach can begin to restore trust, while missteps in the recovery phase can intensify the backlash and reputational damage. Below, the members of Rolling Stone Culture Council share the best ways brands can rebuild credibility and strengthen their image after public criticism.

expert panel
Great service leaves a stronger impression than any discount or marketing campaign. Here’s how to offer it. Exceptional customer service doesn’t happen by accident — it’s the result of intentional decisions that prioritize listening, empathy and responsiveness at every level of a business. When done right, customer service builds lasting trust, drives referrals and gives your brand a competitive edge. Consistently delivering a high level of service takes more than just good instincts; it requires clear strategy and follow-through. Below, Rolling Stone Culture Council members share the specific steps they’ve taken to prioritize standout customer experiences.

expert panel
Those companies unwilling to change may find it difficult to keep up with evolving customer needs. The only true constant in the culture space is change. With fast-moving trends, quickly shifting consumer behaviors and often unexpected global events, the culture space can be difficult to navigate if you’re not willing to roll with the punches. The ability to pivot, rethink their strategy and embrace change often separates thriving companies from those that fall behind. If businesses want to succeed in this industry, they’ll need to make adaptability an important part of their strategy and company culture. To help, 11 business leaders from Rolling Stone Culture Council describe the importance of adaptability in their own companies and offer up their best tips for successfully implementing it into your own organization.

expert panel
Think you're ready to lead? These real-world lessons might surprise you. Stepping into a leadership role for the first time can be as daunting as it is exciting. While many new leaders focus on achieving results, the most impactful lessons often come from what isn’t in the handbook — like how to build trust, recover from failure and communicate with clarity. Knowing these lessons from day one can make the difference between simply managing and truly leading. To that end, Rolling Stone Culture Council members share the leadership tips they wish they had known from the beginning, and why those lessons would have made all the difference to how they lead now.
Company details
GoDigital Media Group
Company bio
GoDigital Media Group (“GDMG”) is a media and technology holding company engaged in intellectual property rights management and distribution through its operating subsidiaries. We support a community that flourishes through creativity and a culture dedicated to innovation. GoDigital Media Group has three divisions: MUSIC: - Cinq Music - Grammy winning record label, distributor and rights manager - VidaPrimo - Hispanic targeted music video multi-channel network - AdShare - The leading social media monetization service for music, film, television and sports rights holders - Sound Royalties - The leading provider of innovative financing solutions for music creators NETWORKS: - Latido Music - The #1 TV network for fans of all genres of Latin Music - mitú - The leading digital media company representing the Latino point of view - YogaWorks - One of the largest providers of Yoga instruction in the US