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Beth Waterfall

Executive DirectorELEVATE Northeast Events and Education, Inc.

Massachusetts

Member Since August 2021

Skills

B2B Marketing
Event Management
Public Relations

About

Beth Waterfall is a cannabis business development and communications strategist with a successful track record of helping brands and businesses grow via profitable product development, effective corporate communications, creative-yet-compliant marketing, and meaningful community engagement. She is also founder and executive director of ELEVATE Northeast Events and Education, Inc., a first-of-its-kind 501(c)3 nonprofit organization that creates education programs to help end stigma against the people who use and work with cannabis, and to foster an inclusive and compliant industry. Beth is known for effectively breaking down doors between the nascent cannabis industry and the established business community, and for brokering some of the most impactful relationships in New England cannabis. As legalization expands in new states, Beth keeps her finger on the pulse of emerging regulations and social justice efforts, and leverages her relationships and experience to benefit her clients and the greater cannabis community.

Published content

12 Business Leaders Offer Their Advice on How to Respond to a Controversial Current Event

expert panel

It’s not just a matter of if you should or shouldn’t react — it’s how. When controversial events occur in society, some customers want brands to speak out and others want brands to "stay in their place." When you’re a business leader, this can put you in a difficult position, as you may want to voice your opinion, as well as your company’s, but you also don’t want to alienate or lose customers as a result. As business leaders themselves, the members of Rolling Stone Culture Council have their own thoughts on the matter. Below, 12 of them each share their tips for how businesses should respond to controversial current events and why they take this stance.

Nine Mistakes New Entrepreneurs Often Make When Building Their First Website

expert panel

It’s never too late to make changes for the better. In the excitement of getting their first business up and running, new entrepreneurs may rush through the website-building process, aiming for speed to market rather than a well-planned design. In doing so, though, they may end up missing a few key components along the way, making mistakes that could cost them in the long run. Even if your website is already live, however, it’s not too late to make some valuable changes. Below, a panel of Rolling Stone Culture Council members discuss some of the mistakes first-time entrepreneurs make when building their websites and what can be done to fix them.

10 Barriers Keeping Businesses From Becoming More Eco-Friendly (and How to Overcome Them)

expert panel

In order to appease their customers, company leaders will need to shift their mindsets. The demand is clear: The next generation of consumers wants more eco-friendly businesses. And yet, not every business is on board, continuing to roll out products made with nonbiodegradable materials destined for landfill or approving unsustainable supply chain practices that hurt more than just the environment. So what’s keeping current businesses from implementing more sustainable, eco-friendly practices and products? To shed some light on the issue, a panel of Rolling Stone Culture Council members each share one factor they believe is holding many company leaders back from developing a more earth-conscious approach to business.

Company details

ELEVATE Northeast Events and Education, Inc.

Company bio

ELEVATE Northeast Events and Education, Inc. is a 501c3 nonprofit organization created by a team of cannabis advocates, business leaders, and educators to support the Northeast US's growing cannabis industry and the corresponding need for workforce and community education, advocacy and networking. ELEVATE Northeast provides a variety of exceptional events and experiences that connect attendees and elevate the perception of what cannabis professionals are and can do. And because cannabis businesses cannot succeed without inclusion of multiple perspectives, an educated community, and informed customer base, ELEVATE Northeast's mission is to empower underrepresented populations to work and lead in the cannabis industry, and to empower our communities to be educated customers and responsible consumers. We fulfill our mission by engaging business and individual members to support and maintain a compliant and inclusive industry through corporate social responsibility and restorative justice practices. ELEVATE Northeast membership is more than just a business deal that’s “good for marketing”-it’s a promise to your community, customers, employees, and regulators that you care about elevating others as your business grows.

Industry

Cannabis

Area of focus

Education
cannabis
advocacy

Company size

2 - 10

This member is no longer active.

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