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Melissa Shin Mash's avatarPerson

Melissa Shin Mash

Co-founder and CEO Dagne DoverDagne Dover

New York City Area

Skills

Retail
E-Commerce
Sales

About

Melissa oversees Dagne Dover's retail partnerships and business development. Prior to starting Dagne Dover, Melissa managed Coach's brick-and-mortar and ecommerce wholesale businesses. After that, she led the turn-around of Coach's first European location during the global economic downturn of 2009. During that time, she saw an opportunity for a high-quality brand with an organized design, at a compelling price point. That brand became Dagne Dover. While Melissa has always been passionate about products that help people feel more confident, she now also focuses on how Dagne Dover can be an example of positive company leadership, company culture and evolved workplace policies for future generations. Melissa is a graduate of NYU and the Wharton School of Business at the University of Pennsylvania.

Published content

The Brand Guide to Surviving the 'Brand Reckoning'

article

Current market dynamics, plus the emergence of Covid-19, have accelerated a brand reckoning, in which only the lean, nimble and differentiated will likely survive. 

Company details

Dagne Dover

Company bio

Today’s fast-paced, mobile lifestyle requires products that go further, that can adapt and perform beyond expectations. By fusing fashion with athlete-caliber function, our products are designed to support you in living smart -- even if it’s as simple as packing for a commute that goes from home to the office to spin. No matter your journey, stay ready to see the potential in everything. Today is the day.

Industry

Fashion

Area of focus

Fashion
Retail

Company size

11 - 50