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Now, more than ever, it's crucial for celebrities to build authentic relationships with their fan base.

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Every business owner needs to take risks, but it's important to make sure the ones you do take are calculated. Leading a business often requires taking risks, but not all risks are created equal. Taking a calculated risk can lead to significant rewards, but blindly taking a risk without considering the consequences can lead your business down the wrong path. Asking the right questions can help you determine whether a risk is a smart one or not. By carefully considering the potential outcomes, you can then determine if the risk is worth taking.  Here are 11 important questions to ask yourself before taking a business risk, as shared by the members of Rolling Stone Culture Council.