Shawn Gold is Founder and CEO of Pilgrim Soul, a mission-driven cannabis brand focused on creative performance. Until recently, Shawn was CMO of Lowell Herb Co., one of the fastest-growing, most talked about cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous to Lowell, he was CMO at TechStyle Fashion Group in its growth to over $1Billion in sales. There they launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, FabKids, and Rihanna’s SavageXFenty. Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world’s largest storytelling platform and one of the fastest-growing mobile content sites in the world. Before Wattpad, he oversaw sales, marketing, and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN. In the early days of social media, Shawn was CMO, head of marketing & content for MySpace. At MySpace, Shawn spearheaded the development and implementation of marketing initiatives and campaigns for MySpace during its growth from 25 to 110 million users worldwide. Prior to MySpace, he was a partner and the founding publisher of Weblogs, Inc., a network of popular blogs that included Engadget, Joystiq, and Autoblog, now part of Verizon. As head of communications planning for Rare Medium, Shawn helped launch digital communications strategies for brands at P&G, General Mills, Nestle, Mattel, and other international brand marketing companies.