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The key to differentiating yourself in the market is identifying and developing a strong brand identity. The way you position and identify your brand has a huge impact on the way you're perceived, from the business opportunities you’re offered to the type of customer who purchases your products or services. Developing this brand identity often begins by asking a series of introspective questions: What does your company stand for? What issues do you care about? What gap in the market do you fill? These are important questions to answer and reevaluate often as a business owner, but they're far from the only ways to conceptualize your brand. Below, 11 Rolling Stone Culture Council members offer their best advice for finding your brand's identity and explain why each step is so important.

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Content creators have high earning potential in today's market, but they'll need to keep up with new trends as the industry evolves. The creator economy is constantly in flux and changes based on many external factors, including relevant social, political or world events occurring at that time. This has been very clear over the last few years with the Covid-19 pandemic, a party-dividing election cycle and an increase in social justice campaigns. All of this has had a massive effect on digital platforms, and creators stand to gain a lot from the constant and growing demand for relevant content. Below, a panel of Rolling Stone Culture Council members look ahead to share their predictions for the future of the creator economy in the years to come.

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Increasing customer happiness means you’ll gain increased loyalty and sales as a result. It’s true that customers who feel satisfied after an interaction with your brand are more likely to become repeat customers and recommend your product or service to others with positive reviews and word-of-mouth referrals. However, the opposite is true as well. Unhappy customers also leave reviews — though they’re often less than complimentary — and then share these negative opinions with others. It's important, then, for any company to keep their customers returning happy and satisfied. To help, eight Rolling Stone Culture Council members share some key lessons all business leaders should learn when it comes to customer satisfaction.

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Sometimes just one question can let you know you’re on the right track. Business is full of tough decisions. During the course of a day, an entrepreneur could find themselves making anywhere from one to hundreds of tough decisions, big or small. While experience and time help make the decision-making process easier for many business owners, they can still often benefit from asking themselves a few clarifying questions. Below, a panel of Rolling Stone Culture Council members each share a question an entrepreneur can ask themselves before making a tough decision to ensure they’re on the right track.

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Tech may be the right tool you need to get ahead. When used correctly, technology has the power to help make people better versions of themselves — whether that’s someone who never misses an event or someone who can be reached at a moment’s notice. This applies to the workplace as well, with an ever-increasing number of software, apps and tools designed to help busy professionals get more done in their day. For many business leaders, properly leveraged technology is the secret to their productivity success. Below, a panel of Rolling Stone Culture Council leaders discuss the ways they use technology to help improve their productivity or work motivation throughout the day and why these strategies work so well.

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