About
I believe that beauty, memory, and culture are not relics of the past — they are the invisible foundations of the future. As the founder of Facticerie, the world’s first museum dedicated to preserving the artistry of perfume factices, I work at the crossroads of fragrance, memory, and cultural preservation. Honored by Guinness World Records for assembling the largest factice collection ever recorded, my mission extends beyond artifacts: it is about rescuing forgotten emotions and honoring the craftsmanship of invisible heritage. Through Eau de Luxe, a five-time Inc. 500 honoree and Crain’s Fast 50 company, I helped redefine luxury beauty distribution — blending rare product sourcing with emotional branding and storytelling. Today, through Facticerie and creative initiatives like Lumen, I continue to challenge traditional luxury narratives, building a future where preservation is the new innovation. I am passionate about exploring how scent, memory, and artistry can shape the next era of cultural identity. Through Rolling Stone Culture Council, I hope to collaborate with fellow visionaries who believe that creativity is not just an expression — it is a responsibility to memory, to beauty, and to time itself.
Sudhir Gupta
Published content
expert panel
In the culture space, a growth mindset means seeing challenges as fuel for creativity, not roadblocks to it. In culture-driven industries, staying creative and relevant requires a willingness to learn and adapt. Whether you’re leading a team, launching ideas or shaping creative work, a growth mindset gives you the flexibility to adapt, take risks and keep pushing forward. Building that mindset means leaning into curiosity, learning from failure and making room for experimentation — even when it’s uncomfortable. Below, the members of Rolling Stone Culture Council explain why a growth mindset matters and how you can start cultivating one, even if it doesn’t come naturally.
Company details
The Facticerie
Company bio
Facticerie is a museum of invisible things — a sanctuary where memory, scent, and lost artistry are rescued from the edges of history. Founded by Sudhir Gupta, Facticerie is the world’s first institution dedicated to the preservation of perfume factices: oversized, handcrafted fragrance bottles once created by the likes of Lalique and Baccarat. In an era obsessed with speed and disposability, Facticerie dares to slow time — honoring the forgotten craftsmanship, emotions, and cultural stories once carried through scent. More than a museum, Facticerie is a cultural movement: a rebellion against forgetting, a rebellion against the soulless acceleration of beauty into commodity. It is where the invisible becomes visible, where memory becomes art, and where beauty refuses to vanish. Because some things are too rare — and too human — to ever be forgotten.