Philip Wolf
Founder & CEO of Cultivating Spirits, CashoM and THC ServeProCultivating Spirits
Skills
About
Philip Wolf is a pioneer in cannabis hospitality and the Leader of the Cannabis & Psychedelics Member Group for Rolling Stone Culture Council. Through CashoM, he certifies professionals to serve cannabis in hospitality settings, establishing the industry’s first standards of service. He is also launching THC ServePro, certifying alcohol distributors, bars, and restaurants to responsibly and exquisitely sell THC beverages. Founder of Cultivating Spirits (2014), the first U.S company to offer legal cannabis dinners, Philip has guided over 5,000 guests in mindful consumption and created the first cannabis pairing protocol. His work has been featured in Time, Bloomberg, Forbes, Rolling Stone, CBS Nightly News, and The New York Times. His partnerships include the Fairmont Hotel Group, National Association of Catering and Events, Star Chefs, the Knot and Westfield Centres. He serves on the Board of Metro State University’s Cannabis Hospitality Program (the world’s first state-run cannabis hospitality program) and continues to shape the curriculum for the next generation of professionals. Beyond his industry work, Philip co-founded Hispanola Health Partners, a non-profit that built a medical clinic and provides essential health services in Haiti. Philip’s mission is to deepen society’s relationship with cannabis and plant medicines—through certification, education, and hospitality—while helping industries responsibly integrate this emerging category.
Philip Wolf
Published content
expert panel
The strongest brand advocates emerge when people feel emotionally connected to what a company represents and genuinely want to share that experience with others.In a crowded marketplace, audiences are increasingly selective about the brands they publicly support. Consumers can spot forced loyalty campaigns and overly manufactured “community” efforts from a mile away, which is why authentic advocacy tends to grow organically through trust, consistency and meaningful experiences.Modern leaders know that people champion brands that make them feel understood, aligned and part of something larger than a transaction. The challenge is creating the conditions for that connection without trying to control it too tightly. Below, Rolling Stone Culture Council members explain what truly motivates audiences to advocate for brands organically and how companies can nurture that enthusiasm in ways that feel genuine and lasting.
expert panel
In industries that never stop evolving, the most effective leaders find sustainable ways to stay curious, adaptable and intentional about their learning. From new technologies and shifting audience behaviors to changing business models and cultural trends, professionals today are expected to absorb more information than ever before. But constant learning can quickly become exhausting if it turns into nonstop consumption without reflection, focus or boundaries. The key is building sustainable habits that encourage curiosity while protecting mental clarity and creative energy. Below, Rolling Stone Culture Council members share how they continue learning and evolving in fast-moving industries without becoming overwhelmed by the pace of change.
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Cannabis is not alcohol, and we shouldn’t try to put it in the same box.
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With the potential for these plants to become a fulcrum in society, how can companies build a driving force that aligns with the sacred nature of these plants?
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How can you decolonize your mindset and operate a business that can no doubt have transformational prowess in the name of community and Earth over self?
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Oct 26, 2023
If you’re in an industry that uses psychedelics relationally or as a tool, I invite you to understand how cannabis can be an ally in re-patterning versus other psychedelics.
Company details
Cultivating Spirits
Company bio
The first company in the United States to offer legal cannabis dinners to the public. Our goal is to teach you the importance of becoming a cannabis connoisseur while enjoying world-class food and intellectual conversation while smoking, not infusing. Cultivating Spirits brings in executive Chefs and a specially trained CashoM while producing a dinner that is sure to enlighten and cultivate your spirit through food and cannabis.