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The latest tech isn’t just for your average consumer. In the modern world, it's not just consumers who use wearables, apps or software to better their lives. Entrepreneurs and business leaders are also able to leverage new technology to enhance their business practices and ultimately improve their everyday work. Whether it’s an easy-to-use software program or app, or a culture-wide adoption of technology to meet a growing need, tech solutions have the capability to change the way a business (and its people) function in a meaningful way. Below, a panel of Rolling Stone Culture Council members each share one way they use technology to better their businesses.

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Ask yourself this question: What do I want to achieve on social media?

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The most valuable information at your disposal is what your customers think of you. No matter what type of business you run, your customers always have an opinion. From being completely happy with your service to thinking your product needs a total overhaul (and every opinion in between), your customers’ opinions can be as diverse as they are. It’s the companies that know how to harness this feedback to inform their decisions that are able to please their customers the most. The first step, however, is to collect that customer feedback. Below, 11 members of Rolling Stone Culture Council suggest a few ways of doing that and what you should be doing with the feedback once you have it.

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These popular trends may have enough staying power to last well into the future. While the Covid-19 pandemic has had its fair share of negative effects, it has also been responsible for a number of positive cultural shifts, especially in the e-commerce space. Stay-at-home orders and social distancing forced consumers online and caused companies to pivot, adapt or fail — and that meant major digital changes were made to the traditional shopping experience.  But while many business owners (and customers) are ready to get back to normal, nine leaders from Rolling Stone Culture Council list some of the pandemic-era e-commerce trends they think will stick around for the foreseeable future and why they’ve been such valuable changes to the retail status quo.

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As people slowly gather together again, customers will expect new experiences from venues. Entertainment venues were hit particularly hard by the pandemic, and as restrictions lift and venues start opening up again, business owners and patrons alike are understandably excited to get back to a more “normal” routine. But after everything that’s happened, will customers want more of the same or will they expect a few changes? As each business owner makes this determination for themselves, there are a few ways they can adapt or innovate to freshen up their old model and give customers something even more exciting to look forward to. Below, 12 leaders from Rolling Stone Culture Council share some of these strategies and explain why they’re good ways to find new success in the coming years.

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All eyes are on the blockchain.