Marissa Andrada

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Being intentional with social media can help you build the connections you need to succeed. With professional platforms like LinkedIn — and even more casual ones like Instagram and X — offering a vast pool of potential collaborators, clients and industry influencers, it’s never been easier to reach a wide audience and build your network. However, it takes more than just a well-maintained profile to leverage these platforms effectively. Understanding how to engage authentically and strategically can be the key to transforming virtual interactions into real-world opportunities. Whether you’re a casual social media user or are looking for simple ways to refine your approach, the business leaders of Rolling Stone Culture Council have key advice for any professional in the culture space looking to use social media to supercharge their networking efforts. Discover how to strengthen vital network connections and advance your career by being more intentional with your social media presence.

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Feedback can be hard to listen to, but it’s almost always valuable. Whether it's from fans, critics or team members, criticism is unavoidable as a business leader. Especially in the culture space where so many businesses are built around trending interests and tastes, receiving feedback on your business or yourself as a leader is understandably inevitable. However, learning to handle criticism with grace is a learned skill that's not always easy to do when you’re passionate about your project. Here, the business leaders of Rolling Stone Culture Council reflect on their experiences with criticism and offer up 12 tips you can use to better handle criticism as a leader while staying grounded in your vision.

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Is your audience excited about what your company is doing? When it comes to planning an event or product launch, there are a lot of moving parts. Logistics around planning the occasion itself, getting the word out and ensuring you have all the resources you need for it to go smoothly can be a complex puzzle to solve — but one of the most important aspects of planning is getting people excited. Building “hype” around your big event or announcement is key to generating customer interest and buy-in for what you’re offering. Without it, you may not achieve the end result you were after. Building excitement isn’t always easy, so to help, the members of Rolling Stone Culture Council offer 10 of their best tips — including insights into what’s worked well for them — for generating hype around a company event, product launch, piece of news and more below.

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Here are three key takeaways from the world of fashion that have shaped my leadership style — and can elevate yours, too.

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Without a focused approach, it can be all too easy to get lost in a sea of useless information. With new platforms, a multitude of media options and endless content being produced each day, those hoping to keep up with the latest trends or news may have a difficult time finding a single source they can rely on. This is especially true of business leaders in the culture space, who must not only keep up with the trends but stay ahead of them to better target and influence their customers. While simply hopping on social media or your chosen news outlet is one way to stay in the know, the members of Rolling Stone Culture Council have a more focused approach. Here, they each offer up one specific resource they turn to to help them keep up with industry trends, news and updates and why it’s so useful to their business.

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Making a few small changes can have a big impact on employee happiness overall. With employee retention at the forefront of many leaders’ minds this year, finding ways to ensure their teams are happy, healthy and heard is likely on the top of their to-do lists for 2025. One of the most effective ways to improve employee retention is to create a better work environment for them to thrive in. Whether that means better lines of communication, increased flexibility or a more supportive atmosphere, there are a multitude of ways to create a space where employees want to work. As business leaders themselves, the members of Rolling Stone Culture Council have cultivated work environments all their own, and below, they discuss what’s worked well for them as well as ways any business leader can create a better environment for their employees in the new year.

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No business is ever a total failure if you’ve learned something from it. It’s a sad reality that many businesses will fail — in fact, around 18 percent of businesses tend to fail within their first year of operation. However, a failing business doesn’t have to be a total loss for an entrepreneur. There are often many valuable lessons to be learned from a failed business — whether it’s your own or another brand’s. The key is figuring out what those lessons are and how you can apply them to your next business venture. As leaders in the culture space, the members of Rolling Stone Culture Council have seen many businesses come and go. Below, they share the notable lessons they've learned from the failure of a business and how that has impacted how they lead now.

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Discover how you can foster a diverse and inclusive network of peers to drive inspiration and growth. In the culture space, diverse perspectives are more than a "nice to have" — they’re essential for fostering continuous innovation that resonates with your audience. Building an inclusive network of peers can guarantee access to a wide range of ideas, experiences and viewpoints to enrich your work and inspire growth. However, creating such a network doesn't happen without intentionality and effort. To help, the members of Rolling Stone Culture Council share their expert tips on developing a diverse network to help broaden your perspectives and impact.

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Sometimes, breaking the rules leads to the biggest breakthroughs. For many entrepreneurs, taking an unconventional approach — whether in strategy, hiring or growth tactics — has led to invaluable lessons and unique successes in their businesses. But choosing to go against the grain isn’t without risk, as each choice shapes the path forward in surprising ways. Below, Rolling Stone Culture Council members share moments when they challenged traditional advice. Through the lessons they learned along the way, they offer practical insights to inspire bold steps on your own entrepreneurial path.