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Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies. Artificial intelligence (AI) is a technology that many people already use in their everyday lives, from facial recognition and social media filters to voice assistants. AI is also extremely beneficial to businesses, as it can save a lot of time and money while improving overall business decisions. Some AI-based business services can come at a high cost, but you don't have to break the bank to use this ever-evolving technology to its full business potential. Below, a panel of Rolling Stone Culture Council members share how small businesses with limited budgets can still leverage AI without hiring programmers or bothering with big data.

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There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out. One of the most effective ways to draw customers to your online or brick-and-mortar retail store is to create promotions they will engage with. Tying those promotions into the holiday season can help you bring in even more customers and finish out the year on a high note. But with so many competing ad campaigns and discounts throughout the last few months of the year, you'll need to find a holiday initiative that will set your business apart from its competitors. Below, nine Rolling Stone Culture Council members share some holiday promotions that have worked for their teams and why your business might want to replicate them this season.

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In a world of abundant information, it's imperative to learn how to "filter" media and distill it down to what's necessary for your job. Keeping up with the 24-hour news cycle can be exhausting. It's harder than ever to stay apprised of new social media trends, international news and local stories — especially because trends come and go faster than ever before. For those who work in the culture space, it's essential to have the information necessary to do your job well, which means learning how to tune out some of the noise. To help you do this, 10 Rolling Stone Culture Council members offer their tips for keeping up with relevant news in a productive, efficient way.

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Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.

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Customer education must be approached with the right tone and content to be effective. Sometimes, customers may be interested in your product or service, but if it seems too complicated or difficult to understand, they may not follow through with a purchase. Conveying information in a simple, concise and fun way can help educate the customer without the need for a long, complicated or boring explanation. Whether you publish an FAQ page or create a short explainer video, it's important to keep your customer interested while making sure they understand the nuances of your product or service. Below, a panel of Rolling Stone Culture Council members share 12 effective approaches to customer education any business leader can leverage.

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