Member Since February 2022
Skills
About
Kevin McGee is the President & CEO of Anderson Valley Brewing Company of Boonville, California and the founder of the Healdsburg Beer Company of Healdsburg, California. Anderson Valley Brewing company has been making world-class beer since 1987 when it was one of only 20 craft breweries in the country and is now widely recognized as one of the craft beer industry’s true pioneers. Healdsburg Beer Company was founded in 2007 when Kevin turned his garage into a licensed and bonded commercial brewery and then single-handedly operated a 1bbl brewhouse out of it for 14 years. Kevin has spent over 20 years working with beer and wine businesses in various capacities. He is a graduate of the Executive Program at Stanford University’s Graduate School of Business and has been practicing law for almost 25 years. Kevin’s background includes being the personal legal counsel and business strategist to wine industry legend Jess Jackson, founder of the Kendall-Jackson wine empire and serving as CEO of a wine and hospitality focused private equity firm with assets-under-management of just over $100M and businesses encompassing over 140 employees spread over three continents. More recently Kevin worked as an Operating Partner and strategic advisor in the alcoholic beverage, cannabis and consumer products industries through his firm Tradecraft Strategic Advisors. Kevin’s legal background involves government affairs, complex litigation, mergers and acquisitions, intellectual property and a broad corporate development and business practice. Kevin previously worked as a prosecutor for San Mateo County and for The City and County of San Francisco and spent eight years teaching Gang Violence law and trial skills for the California District Attorneys’ Association. Kevin lives in Healdsburg, CA with his wife, daughter, kitten and two puppies.
Kevin McGee
Published content
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For anyone who has been paying attention to anything over the past three years, it is painfully obvious that no one has the slightest clue what is going to happen in 2023.
expert panel
Before getting carried away with an exciting new idea, it's important to confirm it makes business sense to pursue it. The start of a new year is the perfect opportunity to take big risks and implement fresh ideas in your business. But the excitement of a new idea shouldn't distract from the need to confirm whether or not the idea is a viable one. Research must be conducted to determine whether the product will perform as well as anticipated in a given market and that consumers actually want or need what you’re offering them. To help get you started, 10 Rolling Stone Culture Council members share some important steps to help you and your team take an idea beyond the initial "excitement" phase.
expert panel
When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more. Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business's products or services. By crafting and presenting a relatable story, businesses are able to connect in a more personal way with consumers, employees and investors, thereby increasing sales and investment opportunities, improving their thought leadership status and creating brand loyalty. Below, 12 Rolling Stone Culture Council members discuss how to hone your business storytelling skills and why these methods are so effective.
expert panel
The end of the year is an ideal time to reflect on what you've learned and how you can apply it to your business moving forward. One of the most important aspects of an end-of-year review is assessing what went right and what went wrong for your business. Setting expectations for the following year based on those statistics helps ensure that your company continues to improve. Here, a panel of Rolling Stone Culture Council members share the most valuable lessons they learned over the past 12 months and the key takeaways they'll implement in their businesses in 2023.
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Nov 17, 2022
Breweries are developing sustainability programs to address near-term and even immediate economic conditions, which is critical since we’re all in crisis-management mode these days.
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There’s been a good deal of commentary recently about how the cost of beer is going to go up.
Company details
Anderson Valley Brewing Company
Company bio
Since 1987, Anderson Valley Brewing Company has sustainably hand-crafted authentic ales and lagers with balance and complexity and is the World's first solar powered brewery. Founded in 1987 in the lower level of Boonville CA’s Buckhorn Saloon, Anderson Valley Brewing Company has grown to be widely recognized as one of the true pioneers in craft brewing. From the flagship Boont Amber Ale to the renowned bourbon barrel aged portfolio and as pioneers and innovators of Gose and fruited-sour styles, every Anderson Valley Brewing Company beer is crafted with purpose and an unwavering commitment to producing world-class beer. Anderson Valley Brewing Company is available in 39 states and at its Taproom in Boonville, CA.