Skills
About
Geoff Robins is a Culture Writer at Rolling Stone covering the business side of the music industry. The only thing he loves more than a good show is data, which roots his pieces about live touring, festivals, and the broader entertainment industry. He cut his teeth at Live Nation Canada where he worked for more than two decades rising to Senior Vice President of Marketing. Today, he is the head of Product and Marketing for Tradable Bits, which leads the sports and entertainment industry in building fandoms by relying on data. He resides in Vancouver, Canada.
Geoff Robins
Published content
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Just as artists fight for control of their masters, they also must fight for control of their audience relationships.
expert panel
Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time. Today's audiences can spot inauthentic marketing a mile away. That's why the best and most successful brand partnerships are those that feel real — grounded in shared values and genuine connection. Building this kind of collaboration requires mutual trust, creativity and a shared commitment to growth that lasts well beyond a single campaign. To explore what makes these relationships last, Rolling Stone Culture Council members share how brands can create partnerships that grow stronger with time.
article
Can a venue have its own fandom? The answer is yes — and in today’s landscape, it’s essential.
expert panel
Business leaders across sectors are excited about these upcoming technology trends, industry shifts and networking events in 2025 and beyond. Many industries are sitting at a crossroads right now, where artificial intelligence, immersive experiences, social change and culture are converging in ways that promise to redefine entire fields. From tech-fueled transformations to cultural shifts and long-awaited events, industry leaders are looking ahead to these changes with optimism and energy. Below, members of Rolling Stone Culture Council share the innovations and upcoming moments that have them most excited, and why they believe these developments will spark lasting impact.
article
So, how do festivals stay in tune with a changing audience — and know when it’s time to evolve?
Company details
Tradable Bits
Company bio
Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ leverages zero-party data, artificial intelligence, natural language processing, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty. More than 100 leading organisations rely on Tradable Bits including AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands.