Skills
About
Geoff Robins is a Culture Writer at Rolling Stone covering the business side of the music industry. The only thing he loves more than a good show is data, which roots his pieces about live touring, festivals, and the broader entertainment industry. He cut his teeth at Live Nation Canada where he worked for more than two decades rising to Senior Vice President of Marketing. Today, he is the head of Product and Marketing for Tradable Bits, which leads the sports and entertainment industry in building fandoms by relying on data. He resides in Vancouver, Canada.
Geoff Robins
Published content
article
So, how do festivals stay in tune with a changing audience — and know when it’s time to evolve?
Company details
Tradable Bits
Company bio
Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ leverages zero-party data, artificial intelligence, natural language processing, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty. More than 100 leading organisations rely on Tradable Bits including AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands.