Member Since February 2022
Skills
About
David Castain is a member of the 2021 Forbes Next 1000 List as well as serial entrepreneur, travel influencer, life & work coach, philanthropist, and scholar. He is the founder of David Castain And Associates, a conceptual marketing firm that leverages the principles of psychology to address the issues involved in the growth of a business. He’s flown more than 18 times around the globe to 50 countries to examine and reconstruct the international marketing techniques used in demographic segmentation. With clients like Berkshire Hathaway’s Cort Furniture, Uber, Chipotle and BET Networks. David holds a Bachelor’s from Howard University in communications, a Master’s from Georgetown University in public relations and corporate communications, and is currently a business psychology Ph.D. candidate at The Chicago School of Professional Psychology. Committed to giving back to the community, he created the David Castain Foundation, a nonprofit organization geared towards changing the future of the youth and young adults in at-risk situations who may not otherwise possess the necessary tools and resources to achieve success. He also created David Castain Destinations; a traveling platform that provides insight, and preparation for exhilarating experiences across the globe. With his guidance, planning and leveraging of resources traveling can become anyone’s reality. He has charmed king cobras in Sri Lanka, danced with lions in Argentina, laid with tigers in Thailand, driven tanks in Budapest, ran with wild kangaroos in Australia, trekked the jungles of Costa Rica, ridden camels across the deserts of Qatar and watched sunsets in the Maldives.
David Castain
Published content
expert panel
Tech may be the right tool you need to get ahead. When used correctly, technology has the power to help make people better versions of themselves — whether that’s someone who never misses an event or someone who can be reached at a moment’s notice. This applies to the workplace as well, with an ever-increasing number of software, apps and tools designed to help busy professionals get more done in their day. For many business leaders, properly leveraged technology is the secret to their productivity success. Below, a panel of Rolling Stone Culture Council leaders discuss the ways they use technology to help improve their productivity or work motivation throughout the day and why these strategies work so well.
expert panel
If customers don’t think you’re genuine, they’ll take their business elsewhere. In the pursuit of sales, it can be tempting to try any technique you can think of to market to potential customers and get them interested in purchasing your product. However, this — among other actions — can come off as inauthentic and may actually be a turnoff for potential customers, rendering your marketing efforts wholly ineffective. To avoid this issue, you’ll need to watch out for signs of inauthenticity. Below, a panel of Rolling Stone Culture Council business leaders weigh in on some of the signs you should be looking out for and what you can do to fix the problem once you find it.
expert panel
Tech's impact now will likely change how businesses move forward in the future. As technology constantly evolves, so too do the industries on which it has a major impact. This is certainly true of the culture space, where the way customers interact with — and the way businesses sell — food, music, fashion, film and more have changed dramatically over the years as new technologies and needs emerge. Below, the members of Rolling Stone Culture Council describe some of the ways in which technology has recently impacted their businesses in the culture space and how these changes may alter the way they do business in the future.
expert panel
Starting off in these locations can give businesses a better chance at success. While many businesses are moving online, there are many others that thrive by being location-based. Those in the culture space especially — businesses centered around media, food, music, fashion, art and more — can benefit from planting roots in a particular environment or local hot spot, whether it’s to plug in to the existing culture or to gain a certain customer base. Below, the members of Rolling Stone Culture Council discuss where they would get their start if they were opening new culture-based businesses today and why they recommend others consider these ideal locations too.
expert panel
Speed is key in today’s job market. Finding the right talent can be an exhausting process. Writing the job description, finding the best places to post it, screening resumes, conducting multiple rounds of interviews and more can eat up a lot of a company’s resources and potentially waste a lot of time. In today’s job market, speed is key when it comes to finding top talent, which means streamlining your hiring process is essential. To help, the members of Rolling Stone Culture Council offer their best recommendations for streamlining your hiring process and making it easier on everyone involved.
expert panel
A mentor’s advice can change the way you view yourself and your business. For those lucky enough to find one, a mentor can be an invaluable ally when starting a business. Their expert guidance and leadership can help provide you with the tools and knowledge you need to push past obstacles and build something truly sustainable. The members of Rolling Stone Culture Council have each had their own role models and mentors throughout their business journeys. Below, they each share the top lesson they learned from their mentor and how that lesson impacts the way they lead their businesses now.
Company details
David Castain & Associates
Company bio
David Castain And Associate is a conceptual marketing firm that addresses the issues involved in the growth of a business. We leverage the principles of psychology to determine how people perceive a specific products, services or brands. We then use that information to determine what type of physical or digital environment is needed to influence people to buy into that product, service or brand.