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Instead of hoping for the best, we should focus on making realistic plans and taking actionable steps to achieve our goals.

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There are a myriad of fresh ways to get the word out to potential customers. Coming up with a business idea, building a product or service line and designing a website are all vitally important steps to getting a business off the ground — but they’re only the first steps. In order to truly have success with any business, you’ll need to drum up some positive publicity to help get your business noticed and get new customers through the door. Luckily, there are plenty of ways you can go about earning positive publicity, and if one way isn’t providing the results you desire, you can simply move on to the next. Below, the members of Rolling Stone Culture Council offer their top creative ways to drum up positive publicity to help get you started.

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Preparing for success tomorrow means taking thoughtful steps today. In business, often the only thing that is certain is uncertainty. You never know if your product will sell or if you’ll make enough money to last another year or if being an entrepreneur is really your true calling. While no one can predict what tomorrow will bring, there are ways you can help to guarantee your business will remain successful no matter what the next day may bring. Below, a panel of Rolling Stone Culture Council members offer their best tips for “future-proofing” your business and explain how these tips will help ensure your business is secure.

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Ensuring your employees are fulfilled in their work pays off in more ways than one. In their efforts to retain their employees, many companies are becoming more and more open to “talent mobility” — or letting employees completely change positions or departments in their company. This can have many benefits, such as increased fulfillment and job satisfaction for employees and higher rates of productivity and lower turnover for companies. But moving employees around the company can quickly turn into a complex mess if you don’t have the right plan in place first. To help, 10 members of Rolling Stone Culture Council offer their tips for ensuring this process goes smoothly and is a successful endeavor for all parties involved.

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Having a goal to reach is paramount to staying focused.

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These entrepreneurs predict we’ll see big changes in this virtual-first world. As the need for virtual solutions to everyday problems grows, so too does the interest in the metaverse — or a shared virtual world in which users can interact, play, experience and socialize much like they do in the real world. Businesses too are betting on the metaverse, with giants like Facebook rebranding to Meta in late 2021. But how exactly the metaverse will affect business as a whole is still up for debate and speculation. As leaders in their respective niches, the members of Rolling Stone Culture Council have reflected on their thoughts about the metaverse and, below, share their predictions for the ways they see this virtual world affecting business in the coming future.

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What is it that makes a hypnotist a great entertainer? 

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It's 2022, and employees' expectations have changed with the times. As the world has changed in the past couple of years, so too have employees’ expectations about their work. Employees are putting their personal fulfillment and work-life balance first, which for many has meant changing roles, jobs or even entire career paths. But as the exodus of employees continues, many companies are left wondering how to retain their employees or attract new ones to take their place. Below, a panel of Rolling Stone Culture Council business leaders offer a list of perks they believe companies will need to offer if they want to improve their employee retention and gain the interest of new talent.

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Networking can be tough, but building relationships doesn't have to be. Networking is a major way to forge new connections and find potential business opportunities when you're an entrepreneur. But once you’ve made an initial connection, keeping the momentum going with that contact afterward — whether with other professionals or brands — can be tricky as you both return to your hectic daily lives. According to the members of Rolling Stone Culture Council, however, maintaining good business relationships doesn’t have to be challenging or take up a lot of time — it’s all about doing it the right way. Below, they list a few of their top tips for keeping the networking momentum going and why they work so well.