Angelique Kuiper

expert panel

Learning to slow down amid so much momentum can be a challenge in and of itself. The world of entertainment, media, fashion, the arts and more can be an exhilarating place to start a business. But owning a business in such a fast-moving, innovative industry can also come with its own set of challenges, and startups can often find themselves navigating a complex web of trends, gatekeepers and shifting audience expectations.  To survive, it can help to consider the paths of the businesses that have already made it, having successfully overcome the struggles many entrepreneurs find themselves grappling with each day. Here, nine Rolling Stone Culture Council business leaders discuss some of the most common obstacles new businesses in their fields face and how they recommend leaping successfully to the other side.

expert panel

Many of today's most successful leaders got to where they are thanks to words of wisdom they received early in their career journeys. The lessons we carry from early in our careers often shape how we lead, create and collaborate in the present. Whether it was advice about trusting your instincts, staying true to your voice or learning from failure, the right words at the right time can echo for decades. Below, members of Rolling Stone Culture Council share the formative advice they received early on and how it continues to influence their work and perspectives today. Read on for their inspiring insights that you can take into your own professional journey.

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Success isn’t about a single viral moment or a trending post. It’s about credibility, craftsmanship and long-term impact — whether you’re an athlete, musician or brand.

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Building a successful brand means understanding who you are and staying true to it. In so many areas of culture, building a successful personal brand is key to getting ahead. Who you are, what you’re known for and what value you provide to others all play a role in creating your brand, and those who create positive ones are likely to find more opportunities coming their way. But creating a personal brand isn’t as simple as some may think. It requires intentionality and a deep understanding of self to get started. Here, 14 leaders of Rolling Stone Culture Council share some of the other steps you’ll need to take if you want to build a successful personal brand, in life and in business.

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By aligning with pop culture trends, brands can appear relevant to their target audience, which builds a stronger connection and sparks conversations among consumers.

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Choosing the right partner could mean skyrocketing sales for your brand. With around 72% of Gen Z and Millennials following influencers on social media, it’s difficult to deny the powerful reach influencer marketing can have on such a large portion of the consumer population. Influencers not only boast an established audience of viewers, but they also possess a unique, loyal and trusting relationship with their audience members — something a brand may have difficulty achieving on its own. Naturally, more and more brands are looking to partner with influencers to help sell and promote their products; however, doing so shouldn’t be an impulse decision. Before partnering with an influencer, you’ll want to consider the following seven factors as outlined by the business leaders of Rolling Stone Culture Council. By following their recommendations and building out a well-planned strategy for your influencer marketing campaign, you could generate not only more sales but an audience of loyal customers as well.