Skills
About
Dr. Paul Fitzgerald (PhD) is the Founder and CEO of Salt & Pepper Media Inc. - a widely known public relations and digital media company with offices and field offices in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles.
Paul Fitzgerald
Published content
article
Fifty-one years later, the film offers business leaders lessons in individual resilience, creative problem solving in chaos, and the value of transparency under pressure.
article
What business owners can glean from this is a testament to creativity, honesty and integrity in the pursuit of a project.
article
For business owners, Friedkin’s film has much to teach about both the value of perseverance and the danger of taking it too far.
article
Jan 29, 2026
This unmitigated disaster can be a reminder to those in the business world of the importance of considering every hole in a plan.
article
Just as Geldof brought superstars together for a cause, leaders can promote a sense of compassion over competition to build teams eager to help each other out.
article
Winner’s pulpy series holds lessons for those in business on standing up to their own workplace bullies.
Company details
Salt & Pepper Media Inc.
Company bio
Salt & Pepper Media Inc. are frontrunners in the public relations and digital media spaces. Paul Fitzgerald and his firm have become widely known since launching Salt & Pepper Media Inc. The firm now has offices and field office locations in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles. Salt & Pepper Media Inc. works with some of the biggest news networks in both the USA and Canada, including NBC, ABC, CBS, CBC, CTV, Global, The Los Angeles Times, The New York Times, Forbes, Business Insider, and C-Net, to name a handful. For over the last decade, Fitzgerald has helped scores of start-ups launch their brands on the market. His firm works with new app companies, and innovative home, lifestyle, and software brands. To date, he has worked with over 350 start-ups that have experienced tremendous success. Fitzgerald is also a PR mentor/advisor for a number of esteemed institutions and networks, including The Forge at McMaster University in Hamilton, Ontario, The Atlanta Tech Hub in Atlanta, Georgia, Idea Pros in San Diego, California, and One Item/Sports Science Index in Seattle, Washington. Fitzgerald has also been active as a journalist while running a popular international public relations and digital media company. He is currently a new innovations, science and technology, business, and lifestyle columnist with The Toronto Sun, The Toronto Tribune, The New York City Herald, and The Toronto Post-Gazette. His work has also appeared in The Associated Press, USA Today, and CNN International Report. Fitzgerald and his firm offer a number of innovative services for clients: media coverage, press, social media, website development, marketing, advertising, content writing, and more!