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Paul Fitzgerald

Founder and CEOSalt & Pepper Media Inc.

Toronto, ON, Canada

Skills

Public Relations
Journalism
Start-Ups

About

Dr. Paul Fitzgerald (PhD) is the Founder and CEO of Salt & Pepper Media Inc. - a widely known public relations and digital media company with offices and field offices in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles.

Published content

How Leaders Can Tune Out the Noise to Keep Teams Focused

expert panel

In an era of nonstop change and constant distraction, today's most effective leaders are redefining focus as their strategic advantage. New tools, shifting markets and endless “next big things” can quickly overwhelm even the most capable teams. While staying informed is essential, chasing every trend often leads to diluted priorities and stalled progress. For leaders, the real challenge is deciding what truly deserves attention and what can be tuned out. Below, Rolling Stone Culture Council members share how they filter out the noise, set clear priorities and help their teams stay grounded in the work that actually moves the business forward, even amid constant disruption.

Five Skills Leaders Must Cultivate Now to Prepare Teams for What’s Next

expert panel

As technology continues to reshape how we work, successful leaders are focusing on human skills that help people adapt, collaborate and thrive through constant change. While new tools, platforms and technical capabilities continue to dominate conversations about the future of work, many leaders are realizing that skills alone won’t determine who succeeds in the long run. The next decade will demand resilience in the face of uncertainty, emotional intelligence amid rapid change and a mindset that embraces learning over mastery. Beyond training teams on what to do today, leaders are being challenged to develop how people think, communicate and grow for what comes next. Below, Rolling Stone Culture Council members share the human skills and mindsets they believe are most critical for preparing teams to navigate the years ahead with confidence and purpose.

What Bob Geldof Can Teach Business Owners About Choosing Compassion Over Competition

article

Just as Geldof brought superstars together for a cause, leaders can promote a sense of compassion over competition to build teams eager to help each other out.

What Charles Bronson of the Death Wish Film Series Can Teach Us About Handling Bullies

article

Winner’s pulpy series holds lessons for those in business on standing up to their own workplace bullies.

The Art of Persuasion: 13 Tips to Better Convince Others

expert panel

Whether you're pitching to investors or sharing an idea with your team, these tips can help you persuade your audience and achieve your goals. Persuasion is one of the most valuable skills in business, shaping outcomes in everything from investor pitches to client negotiations. Especially in creative and culture-driven industries, where ideas and storytelling carry extra weight, the ability to influence others often determines whether a vision gains traction or fades away.  Taking the right approach to communication can directly influence how you connect and inspire confidence in your ideas. To help, the members of Rolling Stone Culture Council share their best strategies for persuading others and why these approaches are so effective.

11 Clear Signs of a Toxic Workplace (and What to Do About Them)

expert panel

Is your workplace hurting more than helping your professional growth? Here's how to tell. A toxic workplace can take many forms — sometimes it’s obvious, and other times it’s hidden beneath the surface. Left unchecked, toxic dynamics can undermine collaboration, weaken performance and create lasting harm for both people and organizations. As an employee, recognizing the red flags early is critical to protect both your mental health and career growth. To help you spot toxicity in the workplace, Rolling Stone Culture Council leaders share the signs they’ve seen most often and the steps you can take when faced with these situations.

Company details

Salt & Pepper Media Inc.

Company bio

Salt & Pepper Media Inc. are frontrunners in the public relations and digital media spaces. Paul Fitzgerald and his firm have become widely known since launching Salt & Pepper Media Inc. The firm now has offices and field office locations in Toronto, Montreal, Calgary, Vancouver, New York City, Chicago, Las Vegas, San Diego, and Los Angeles. Salt & Pepper Media Inc. works with some of the biggest news networks in both the USA and Canada, including NBC, ABC, CBS, CBC, CTV, Global, The Los Angeles Times, The New York Times, Forbes, Business Insider, and C-Net, to name a handful. For over the last decade, Fitzgerald has helped scores of start-ups launch their brands on the market. His firm works with new app companies, and innovative home, lifestyle, and software brands. To date, he has worked with over 350 start-ups that have experienced tremendous success. Fitzgerald is also a PR mentor/advisor for a number of esteemed institutions and networks, including The Forge at McMaster University in Hamilton, Ontario, The Atlanta Tech Hub in Atlanta, Georgia, Idea Pros in San Diego, California, and One Item/Sports Science Index in Seattle, Washington. Fitzgerald has also been active as a journalist while running a popular international public relations and digital media company. He is currently a new innovations, science and technology, business, and lifestyle columnist with The Toronto Sun, The Toronto Tribune, The New York City Herald, and The Toronto Post-Gazette. His work has also appeared in The Associated Press, USA Today, and CNN International Report. Fitzgerald and his firm offer a number of innovative services for clients: media coverage, press, social media, website development, marketing, advertising, content writing, and more!

Industry

Media

Area of focus

Media and Entertainment
Social Media Management
Web Development

Company size

11 - 50