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Lisa Buffo

Founder & CEOCannabis Marketing Association

Denver Area

Member Since June 2021

Skills

Social Media
Public Relations
Public Speaking

About

Lisa Buffo is an entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a membership-based organization focused on education and best practices for industry marketers with the vision of rebranding cannabis at the global level. She was named one of 2019's 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine. Lisa has worked in the cannabis industry since 2014. She started working in commercial cultivation where she grasped the important role compliance plays for cannabis companies. Lisa helped launch 10 cannabis startups for CanopyBoulder, the industry’s first business accelerator in 2015. Lisa also launched the industry’s first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado’s Marketing & Advertising Regulations. She also serves on the Advisory Board for Cannabis Doing a Good, whose mission is to inspire a standard for social responsibility in the cannabis industry that builds trust between businesses and communities. Lisa is an active speaker and has spoken at industry conferences domestically and abroad. Prior to her work in the industry, Lisa worked for Bizdom and LaunchHouse, technology business accelerators in Cleveland, Ohio, helping bring over two dozen software startups to market.

Published content

12 Tips to Help 'Future-Proof' Your Business in Today's Uncertain World

expert panel

Preparing for success tomorrow means taking thoughtful steps today. In business, often the only thing that is certain is uncertainty. You never know if your product will sell or if you’ll make enough money to last another year or if being an entrepreneur is really your true calling. While no one can predict what tomorrow will bring, there are ways you can help to guarantee your business will remain successful no matter what the next day may bring. Below, a panel of Rolling Stone Culture Council members offer their best tips for “future-proofing” your business and explain how these tips will help ensure your business is secure.

Thinking About Hosting a Pop-Up Event? 12 Ways to Ensure It Succeeds

expert panel

Advertising isn’t the only way to get your event noticed. If you’re a new business trying to drum up awareness or an established business just trying to expand your reach, pop-up events are a great way to get your brand in front of more potential customers. Because of their temporary nature, they’re perfect for creating a sense of urgency and mystique that will draw in curious minds. But how can businesses best capitalize on these events? To help answer that question, a panel of Rolling Stone Culture Council experts weigh in with their best tips on how to run a successful pop-up event and generate buzz for your business.

Business Owners: 14 Tips to Forge New Connections in Your Space

expert panel

Building a powerful network can help your business in more ways than one. Networking is not a new concept in the business world, and certainly not to the business professionals who are doing it. But for business owners, forging new connections with other businesses in the same space can often feel like trying to make friends with the competition, and knowing how or when to reach out might not come naturally. But building that network of support is key to long-term business success, and can be especially important during the first few years of growth. So to help demystify the networking process, the members of Rolling Stone Culture Council provided their best tips on how to do it right and how to ensure you’re building strong relationships for the long term.

10 Simple Steps Toward Delivering a More Convenient Customer Experience

expert panel

Offering a top-notch customer experience is more important than ever, but you need the right strategies first. When designing a better customer experience, many organizations today are focusing on convenience. Whether it’s companies finding inventive ways to deliver their products or working to make their customers’ lives easier, convenience has a positive effect on customer satisfaction.  But to make sure you’re delivering the best overall experience, you’ll need to start with a few simple steps. Below, 10 Rolling Stone Culture Council members each shared one thing leaders can do to maximize convenience and create more happy customers.

13 Key Ways to Ensure a Successful Collab Between Businesses

expert panel

Creating a mutually beneficial partnership means laying the groundwork for success upfront. When businesses partner together — whether for an ad campaign, product launch, promotion or any other reason — both should reap the rewards. But to ensure it’s a successful endeavor for all parties involved, there may be some necessary planning to do. While the process doesn’t need to be complicated, there are some important steps to be taken and considerations to be made before either business will feel satisfied. To shine some light on those steps, 13 members from Rolling Stone Culture Council list some of the key actions to take to make sure your next partnership is a successful one.

Company details

Cannabis Marketing Association

Company bio

Cannabis Marketing Association is a membership-based organization focused on education and best practices for industry marketers. CMA's mission is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. CMA does this by supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices. Established in 2016, CMA has chapters in 9 U.S. cities and has members across the United States and abroad

Industry

Cannabis

Area of focus

Marketing
Public Relations
Advertising

Company size

2 - 10

This member is no longer active.

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