Dan Giuliani

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As with any other relationship, trust between business partners is paramount for mutual success. When it comes to business partnerships, the right one can often lead to a whole host of new opportunities, such as attracting new customers, diversifying your revenue streams or helping your teams innovate through challenges. When working with someone new, however, there must be a level of trust involved so that each partner feels as though they have skin in the game. Establishing trust takes time, but there are steps leaders can take to help foster that trust from the very beginning. To help, a group of Rolling Stone Culture Council members share their best advice below.

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Setting relevant and meaningful goals for your company will motivate employees and help boost business overall. The first few weeks of the new year is the perfect opportunity for businesses to reflect on the previous year and set new goals accordingly. By looking at what worked and what didn't, you can understand what changes to make to reach meaningful, realistic and relevant objectives by the end of 2023. Moreover, having goals can help you rally your team for a common cause and inspire greater collaboration and productivity. To that end, 14 Rolling Stone Culture Council members each share one goal companies should set for themselves this year, and why they believe this goal is so worthwhile. If you're looking for inspiration on where to focus your efforts, consider starting here.

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A positive work environment, including one that embraces a growth mindset, starts at the top. In the business world, a "growth mindset" is often prized for its ability to motivate employees and drive them toward success. Leaders and employees who pursue growth and improvement every day tend to give their all so that they can evolve as professionals and as people in general.   As prominent leaders in their respective fields, the members of Rolling Stone Culture Council understand how important it is to encourage and inspire employees to grow. Doing so shows them you are dedicated to elevating their careers and helping them improve professionally. Here, 11 members share some of the ways in which any business leader can inspire their employees to develop and maintain a growth mindset — and how doing so can help improve your business in the long run.

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If innovation is your goal, you need creativity to flow freely throughout your organization. Industries that rely on constant innovation need leaders who are able to foster creativity among their teams. However, it can be difficult to feel creative all the time, especially in an office setting. Getting out of the office, meeting new people and sharing ideas with others are just a few ways that team members can find that creativity again. Below, 11 Rolling Stone Culture Council members share these strategies and more that have helped them effectively encourage creativity among their employees.

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A new perspective could make a big impact on customer satisfaction. When interacting with customers or clients, there may be times when business leaders wish they could switch places with their customers, if only so the customers could view situations from their perspective. With their roles reversed, customers may develop a better understanding of why something went wrong or why certain things are the way they are, hopefully leading to greater customer satisfaction in the end. But while entrepreneurs and customers can’t really switch places, they can share their points of view. Below, nine business leaders from Rolling Stone Culture Council each shared one fact they wish all customers knew about running a business and the impact they think that knowledge would have.

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A little gratitude can go a long way in business. Happy customers are the fuel necessary to run any successful business.To help them is the main reason why many entrepreneurs continue doing what they’re doing. And when you build a loyal community of customers, you set yourself up with long-term support. One way to build that loyal following is to show your appreciation for your customers on a regular basis. When customers can feel your gratitude, it helps them feel like their voices are being heard and like they aren’t just a number on a profit report. Gratitude can come in many forms, however, so to help you find the method that suits you best, the members of Rolling Stone Culture Council list their top strategies below.

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To build a community of fans, you’ll need to hand them the reins. User-generated content (UGC) by definition is that content which is created by fans of a particular brand or product. And when a brand features content created by the fans for the fans, it can encourage other users to generate content too, eventually leading to an engaged community of loyal customers. To properly ignite this chain of events, however, companies will have to put in some initial legwork. Below, a panel of Rolling Stone Culture Council members share ways in which their businesses build community around user-generated content and how any business can follow suit.

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Offering a top-notch customer experience is more important than ever, but you need the right strategies first. When designing a better customer experience, many organizations today are focusing on convenience. Whether it’s companies finding inventive ways to deliver their products or working to make their customers’ lives easier, convenience has a positive effect on customer satisfaction.  But to make sure you’re delivering the best overall experience, you’ll need to start with a few simple steps. Below, 10 Rolling Stone Culture Council members each shared one thing leaders can do to maximize convenience and create more happy customers.

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New ways of working require more thoughtful leadership. As more and more businesses make what was once a temporary virtual working environment a permanent solution, some leaders are struggling to inspire their teams to perform. Zoom fatigue and a lack of in-person connection present difficult hurdles, and motivation can seem like it’s at an all-time low. For insight on how to inspire a team to do their best work, 13 experts from Rolling Stone Culture Council each shared one motivational strategy that any company leader can use to get their employees feeling and working their best.

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Even in today's ultra-saturated media landscape, it's possible to rise above the noise. From promoted social media posts to TV commercials and everything in between, the world is saturated with advertisements. Now more than ever, businesses need to be strategic in the way they conduct their marketing and find a way to stand out from the crowd. Otherwise, they face the risk of being forgotten or going unseen by their target audience. If you’re looking to truly stand out with your marketing, the leaders of Rolling Stone Culture Council offer a few tips for how to set yourself apart from your competitors and genuinely connect with your audience.

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Succeeding in business doesn’t have to mean all work and no play. If you’re a leader in the culture space, your work likely isn’t confined to the usual 9-to-5 schedule. Industries such as entertainment, fashion and hospitality often lend themselves to hectic or unpredictable work schedules. As a result, it can be difficult to balance your personal life with the demands of your career. As top culture leaders themselves, the members of Rolling Stone Culture Council recommend the strategies they use to achieve better work-life balance and carve out time for what truly matters to them.

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These universal strategies will go a long way toward showing your customers you care. In today’s cultural climate, every business should be focused on creating an inclusive space for not only its employees, but also its consumers. At a time when social justice and equity are in the spotlight, companies need to show that they stand with customers from all walks of life. While the implementation of diversity, equity and inclusion efforts may look different across culture and entertainment spaces, there are some universal practices any company can and should implement. Below, 13 members of Rolling Stone Culture Council share the important strategies they believe all business leaders need to put into practice.

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As an innovator, you’re probably looking to rise to the top of your chosen industry. Networking with other top industry leaders is one strategy that can help you get there. The potential for new business opportunities from having a strong network is practically limitless; however, the days of handing out business cards are over. To shed some light on how the pros do it, 10 Rolling Stone Culture Council leaders share their best networking tips for how to build better relationships and connect with the cream of the crop.

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Keeping up with trends doesn't have to cut into your precious business planning and building time. When you’re immersed in your chosen industry, staying on top of news and trends can feel like a full-time job in and of itself. As a business leader, you want to make sure you’re always up to date on what’s happening; however, you still need to allow yourself time to focus on building and growing your business. As experts in their respective spaces, the members of Rolling Stone Culture Council have figured out the best ways to keep up with industry news while minimizing the impact on their bigger-picture business work. Here’s how they recommend tapping into your field’s latest and greatest trends.

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In a deeply stressful time like this, a sense of control is hard to come by, but it’s a great opportunity for leaders to help create balance.