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Your followers can be a huge source of creative and engaging content for your brand if you know how to ask for it. Whether it's fans writing articles for your website or submitting product photos as part of a contest, user-generated content (UGC) has become a key component of many modern brands' marketing strategies. This low-cost tactic can help you crowdsource new content ideas while allowing your audience to shine. Not only does UGC make customers feel more engaged with a brand, but it also supplements brand-generated content, saving your marketing department time and resources. To that end, eight Rolling Stone Culture Council members share smart and effective ways businesses can encourage followers to submit more UGC and make your marketing a little more customer-centric.

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A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty. The business world can often feel like a roller coaster with unpredictable ups and downs. While it's easy for business leaders to stay positive during the good times, it can be harder to keep that same attitude when the going gets tough. Cultivating the right mindset can help leaders better navigate challenges and have a greater appreciation for the victories. If you're looking for a boost of positivity, the members of Rolling Stone Culture Council share their tried-and-true strategies for staying positive no matter the external circumstances.

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If innovation is your goal, you need creativity to flow freely throughout your organization. Industries that rely on constant innovation need leaders who are able to foster creativity among their teams. However, it can be difficult to feel creative all the time, especially in an office setting. Getting out of the office, meeting new people and sharing ideas with others are just a few ways that team members can find that creativity again. Below, 11 Rolling Stone Culture Council members share these strategies and more that have helped them effectively encourage creativity among their employees.

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The artist-fan relationship could be propelled on the blockchain.  

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The pathway to the metaverse is uncharted territory for many.