Member Since October 2021
Skills
About
Sidney Swift is an American entrepreneur, inventor, investor, and the founder and CEO of web3 entertainment company Defient. Previously, Sidney worked within the entertainment and technology industries for over 15 years as a Grammy-nominated, 10x platinum songwriter, producer, and engineer. He has worked alongside artists like Drake, Beyonce, Future, Nicki Minaj, Lil Wayne, Jason Derulo, DJ Khaled, Panic at the Disco!, and more. In 2017 Sidney started Defient - a web3 agency and NFT incubator - with the purpose of bridging culture and the metaverse together, finding early success with the virtual artist "Chillpill". In 2019 Sidney was granted a US patent for inventing the secondary device synchronization, a technology used in music and tv to layer media experiences. He has worked with countless artists and brands to understand and identify strategies that usher them into the world of web3.
Sidney Swift
Published content
expert panel
Your followers can be a huge source of creative and engaging content for your brand if you know how to ask for it. Whether it's fans writing articles for your website or submitting product photos as part of a contest, user-generated content (UGC) has become a key component of many modern brands' marketing strategies. This low-cost tactic can help you crowdsource new content ideas while allowing your audience to shine. Not only does UGC make customers feel more engaged with a brand, but it also supplements brand-generated content, saving your marketing department time and resources. To that end, eight Rolling Stone Culture Council members share smart and effective ways businesses can encourage followers to submit more UGC and make your marketing a little more customer-centric.
expert panel
A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty. The business world can often feel like a roller coaster with unpredictable ups and downs. While it's easy for business leaders to stay positive during the good times, it can be harder to keep that same attitude when the going gets tough. Cultivating the right mindset can help leaders better navigate challenges and have a greater appreciation for the victories. If you're looking for a boost of positivity, the members of Rolling Stone Culture Council share their tried-and-true strategies for staying positive no matter the external circumstances.
expert panel
If innovation is your goal, you need creativity to flow freely throughout your organization. Industries that rely on constant innovation need leaders who are able to foster creativity among their teams. However, it can be difficult to feel creative all the time, especially in an office setting. Getting out of the office, meeting new people and sharing ideas with others are just a few ways that team members can find that creativity again. Below, 11 Rolling Stone Culture Council members share these strategies and more that have helped them effectively encourage creativity among their employees.
article
The artist-fan relationship could be propelled on the blockchain.
article
Dec 8, 2021
The pathway to the metaverse is uncharted territory for many.
Company details
DEFIENT
Company bio
Defient helps businesses develop go-to-market strategies that transform passive audiences into active fans and monetize the metaverse.