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Cynthia Salarizadeh's avatarPerson

Cynthia Salarizadeh

Founder & PresidentHouse of Saka, Inc.

California

Member Since April 2021

Skills

Public Relations
Strategic Communications
International Relations

About

With more than fifteen years of seasoned public relations and strategic communications expertise, Cynthia brings a critical level of professionalism to her abilities as a trusted adviser and consultant to today's cannabis industry. Cynthia has managed national and international campaigns that have successfully improved overall valuations and complete image enhancement for industries that range from gaming in Las Vegas, the runways of New York Fashion Week, globally renowned nonprofits and national trade organizations, to government bodies in our nation's capital. She has worked with the United Arab Emirates, Fortune 500 brands such as Harley Davidson and Nascar, Carl Icahn's American Casino and Entertainment Properties as well as direct experience with the Department of Defense. Within cannabis, Cynthia assisted in the launch of Cannafundr which was acquired by MJIC, as well as founded the Salar Media Group which was recently acquired by KCSA Strategic Communications, where she is now partner. She also founded AxisWire and the STAR Source Locator, as well as co-founded the industry's financial news site Green Market Report and the women's network Industry Power Women. Broad knowledge of, and experience in, international communications, media relations, strategic planning, crisis communications, branding, operations research, and analysis have defined her talents in operating successful campaigns for both the private and public sectors in the U.S. and international arena. This skill set has assisted in reversing the stigma in cannabis to help propel and advance the perception for better market conditions. Cynthia has held placements in the areas of international affairs and public policy in Washington, DC. These experiences yielded specific knowledge and proficiency in the implementation of policy objectives and public affairs programs, multinational corporation communication, stakeholder engagement, as well as international and government relations.

Published content

How Capital Markets Are Fueling Psychedelic Medicine Growth

article

In our capitalist world, few things open doors like access to funds.

Aiming for Explosive Business Growth? 11 Points You Should Be Concerned About

expert panel

Sometimes scaling quickly isn't the best path forward. While it's every company's hope to grow, what many companies may not realize is that quick, explosive growth might not actually be the best way to scale. Though some companies may not have a choice if they experience sudden “overnight” success, those actively looking to skyrocket in popularity and sales need to consider a few important points first. Below, 11 business leaders from Rolling Stone Culture Council list some of the points an entrepreneur should be concerned about if they’re looking to grow their company quickly, and offer their best tips for scaling successfully in the long term.

Trying to Better Your Branding? 12 Companies That Really Nailed It

expert panel

These brands are great examples of how to tell your story right. Effective branding occurs when a consumer can think of a company and an image immediately comes to mind. These companies can evoke certain feelings and produce certain thoughts in customers’ minds all while telling a story well enough to convince those customers they need that product or service. All of these elements are what make a brand memorable, and to achieve that status for your company, you’ll need to study other successful brands. To help you, the members of Rolling Stone Culture Council shared a few examples of brands that really nailed their respective stories and how they did it.

My Tip for Cannabis Brands Based on the Historical Scope and Market Growth of Cannabis-Infused Wine

article

The world of cannabis-infused wine has come a long way from the ancient days of Dionysus.

Nine Business Leaders Predict the Next Big Step for the Post-Pandemic Gig Economy

expert panel

The gig economy’s success boomed during Covid-19, but what trends will we see afterward? At a time when an act as simple as leaving the house felt unsafe, services provided by companies like DoorDash, Postmates, Instacart, etc. became critical to consumers just trying to go about their daily lives. The pandemic changed the way customers buy and businesses sell, but what will its lasting impact be on the gig economy? To offer their professional insights, nine leaders from Rolling Stone Culture Council share their predictions for the future of this booming industry and why it may or may not be just as vital moving forward.

13 Strategies for Finding the Right People to Help Your Business Grow

expert panel

To ensure success, it's critical to learn how to identify the right candidates from the start. Regardless of the product or service you offer, the right team can make all the difference for the success of a business. Hiring the right people who are highly motivated and skilled can have a major impact on your ability to scale. But finding these people and knowing whether they are the right fit for your company and team can be a challenge. To help leaders find the best future team members, 13 members of Rolling Stone Culture Council offered their advice. Below, they explained how to zero in on the people who will help your business grow.

Company details

House of Saka, Inc.

Company bio

House of Saka was founded in 2018 when cannabis industry insider, Cynthia Salarizadeh and wine industry veteran, Tracey Mason , came together with a mission to create the world’s most advanced line of luxury, cannabis-infused products made by and for women. Discovering a shared passion for wine, beauty products and the boundless properties of the sacred cannabis plant, the pair assembled an unparalleled group of powerful females from the both the cannabis and wine industries to help bring their mission to life and provide the foundation on which it could flourish. Launched in October of 2019, House of Saka’s Infused Beverages combines the magic of the Napa Valley with state-of-the-art infusion technology for a truly elevated cannabis experience. Sophisticated, social and simply delicious, Saka PINK and Saka WHITE deliver on the promise for a luxury infused product made by and for women that exceed expectations and help bring cannabis occasions into the mainstream.

Industry

Food & Beverage

Area of focus

Luxury Infused Beverages

Company size

2 - 10

This member is no longer active.

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