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Brett Fink's avatarPerson

Brett Fink

Managing PartnerGRTR

Los Angeles Area

Member Since July 2021

Skills

Leadership
Fundraising
Community Outreach

About

I've always felt compelled to ask why we do things, rather than just doing them. I've continued to challenge the status quo in my professional life to further understand where my strengths and interests meet. I'm a lifelong learner, a connector, a problem solver, and jack of many trades. I take a philosophical approach to my work and use my background in cognitive science to further understand the world around me.

Published content

Nine Ways Online-Only Retailers Can Create Memorable Customer Experiences

expert panel

You don't need a brick-and-mortar store to make a lasting impression on your customer. By taking advantage of lighting, scents, displays or direct customer service, retail has a straightforward way of creating a memorable experience for its customers. When your business is online-only, however, you don’t have a physical environment to leverage — but that doesn’t mean there aren’t other ways to “wow” your customers. Below, the members of Rolling Stone Culture Council recommend nine methods for leaving a lasting impression on your audience — and all you need to get started is a little ingenuity.

Company details

GRTR

Company bio

GRTR [greater] is a growth agency for the next generation of consumer products in highly regulated industries. With deep experience and insight, GRTR guides brands and creates top-performing creative assets with a focus on IP-driven emerging cannabis brands. Brett Fink is the Managing Partner and Founder of GRTR. Some previous clients include Cann, Houseplant, and Hightimes. GRTR is currently working alongside both Method Man's Tical brand as well as CJ Wallace's Frank White. Previous to GRTR, Brett was the first employee at Old Pal, one of the top selling Cannabis brands across the US (recently announced investment from Turning Point $TPB). Brett also spent time on teams running accelerators, such as 500 Startups, one of the largest global seed investment firms. He has also worked for large consumer businesses such as $CSPR and $SNAP both pre-IPO.

Industry

Cannabis

Area of focus

Consumer Goods
Intellectual Property
Media and Entertainment

Company size

2 - 10

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