Michelle De Long

expert panel

The key is to focus on your cause and not your business. Whether it’s donating to a cause, giving their time and resources to those in need or partnering with a nonprofit organization, there are many ways for businesses to get involved in philanthropy. But while the main motivation behind doing good in their community may not have anything to do with scaling their business, telling stories of impact and philanthropy can be a great strategy for boosting business growth.  The trick lies in how to tell these stories thoughtfully and sensitively in a way that will resonate with consumers across the board. As business leaders and master storytellers themselves, the members of Rolling Stone Culture Council have a few tips for getting it right. Below, they offer up their best advice for telling compelling stories of impact that will lead to enhanced growth.

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The key to making your business stand out lies in how well you know your viewers. Whether you’re creating a video ad or an educational "how-to" video for your business, there are just some creative tactics that seem to lend themselves well to the video format. Taking advantage of these tactics is critical in an age where getting someone to stop scrolling through their social media feed is key to getting your business noticed. So what can you do to stop the scroll? Here, 12 business leaders from Rolling Stone Culture Council discuss their best tips for creating something that will make viewers stop scrolling, engage with your video and, ultimately, become a patron of your brand.

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Burnout is an all too common feeling among business leaders, but thankfully there are effective ways of overcoming it. Carrying the weight of a business on your shoulders can be an exhausting endeavor. Constantly worrying about your business’s success, about the livelihoods of those who work there and about your role as a leader can all eventually lead to feelings of burnout and fatigue. Add in the simple day-to-day stressors of life, and your motivation is often the first thing to go. But even if you feel this way now, it’s not too late to get your motivation back. Luckily, there are some tactics you can use to lift yourself up and find your motivation again. Below, 11 members of Rolling Stone Culture Council discuss a few of those tactics as well as how leveraging them can positively impact your ability to carry on leading.

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The end of the year is an ideal time to reflect on what you've learned and how you can apply it to your business moving forward. One of the most important aspects of an end-of-year review is assessing what went right and what went wrong for your business. Setting expectations for the following year based on those statistics helps ensure that your company continues to improve. Here, a panel of Rolling Stone Culture Council members share the most valuable lessons they learned over the past 12 months and the key takeaways they'll implement in their businesses in 2023.

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Despite rising costs, there are some simple, clever strategies that can save your business money in the long run. With the cost of goods on the rise, many business owners worry they’ll lose profit by maintaining their current prices or lose customers by raising prices to match the inflated purchasing costs. Though inflation continues to interfere in this way with the day-to-day operations of many businesses, business owners have several options for saving money at their disposal. Below, 10 Rolling Stone Culture Council members share their best tips for managing your budget and keeping costs low in the face of inflation.

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As entrepreneurs, it's important we take the time to create a plan in case of emergency situations.