Member Since April 2021
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About
My name is Jeff Holmberg and I am Head of Investments at Yield Guild Games, a play-to-earn gaming guild bringing players together to earn via NFT games. I got my start in the blockchain space running partnerships at OpenSea, the largest marketplace for digital collectibles on the Ethereum blockchain. I then ran strategy at Terra Virtua, an immersive collectibles platform that focuses on 3D AR/VR NFTs. I have a traditional background in finance where I formerly held positions at Goldman Sachs and Merrill Lynch.
Jeff Holmberg
Published content
expert panel
Scaling your business is a good goal, but it's important to approach growth smartly and sustainably. For many smaller or newer businesses, one of their greatest long-term goals is to scale their operations. As eager as they may be, however, acting too rashly or hiring talent just to fill spots might have unintended negative consequences. Instead, it’s crucial that companies thoughtfully consider their scaling process and go about it in a sustainable manner. This is especially true in the culture space, an industry filled with potential up-and-coming competitors. If you’re looking to scale your business the “right” way, follow these top tips from the members of Rolling Stone Culture Council.
expert panel
If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine. Today's consumers can spot inauthenticity from miles away. They prefer buying from brands that are "real" and honest about who they are. However, it’s not uncommon for businesses to unintentionally appear disingenuous in their marketing endeavors, especially if they're just hopping on the latest trends in the hopes of going viral or getting likes on social media. To help you avoid this pitfall, 15 members of Rolling Stone Culture Council shared some signs of inauthentic marketing that a consumer is likely to spot. Here are some things your customers might call you out on and what you should do instead.
Company details
Yield Guild Games
Company bio
YGG is a play-to-earn gaming guild, bringing players together to earn via blockchain-based economies. We are the settlers of new worlds in the Metaverse.