Nisaa Jetha

expert panel

Want your brand to stand for something real and be taken seriously? Start here. A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are increasingly discerning, and cause-based branding that lacks follow-through can do more harm than good. So how do you build something that resonates with your audience, earns their trust and stands up to scrutiny? To answer this question, Rolling Stone Culture Council members share their top strategies for building a brand around a cause and how these decisions can shape your reputation and long-term success.

expert panel

To unleash their creativity, you have to give them the right environment to do so. Culture, trends, music, art — all exist because of the creative efforts of those passionate about pursuing them. When harnessing this creativity for business, you may need to approach management in a different way. Whether it’s giving them the space they need to exercise that creativity or balancing that with the right rules and restrictions, leading creative talent should be given special thought if you want them to achieve their best work. Whether it's marketers, musical artists or any role in between, the business leaders of Rolling Stone Culture Council know not only what it means to be creatives but what it means to manage them as well. Consider their best advice below to lead creative talent well and unlock all the talent these employees have to offer.

expert panel

Artificial intelligence can change the way people lead teams and organizations, but it's important to maintain a uniquely human approach to leadership. The impact of AI in business extends beyond automation and efficiency — it’s also influencing leadership and mentorship. As AI tools become more integrated into decision-making, workflow management and strategic planning, leaders must consider how to balance technology with human connection. Below, the members of Rolling Stone Culture Council share their perspectives on technology's evolving role in leadership, as well as key considerations leaders should be mindful of in the age of AI. Their insights highlight the opportunities AI presents, the risks of overreliance on it and the human qualities that will always be essential for guiding teams.

expert panel

Industry leaders share the top business goals your company should implement in the new year. As another new year approaches, businesses in every industry are reevaluating their priorities to adapt to evolving market demands and consumer expectations. From sustainability initiatives to embracing technological advancements, the goals companies choose to pursue will shape their success and impact. But what are the most important things for businesses to focus on, and are those goals universal? Here, Rolling Stone Culture Council members weigh in on the key objectives they believe more organizations should aim for in 2025 and why these goals can make such a difference in your success next year.

expert panel

Business may be changing, but certain leadership traits are timeless. At a time of economic uncertainty, social media and a tug-of-war between at-home and in-office work, running a business means taking on entirely new challenges current business leaders may not have ever experienced. To succeed, leaders will need to develop new skill sets and cultivate or improve certain traits that will allow them to confidently lead now and as the business landscape continues to change.  Here, the business leaders of Rolling Stone Culture Council discuss 11 of those traits, sharing why they believe all leaders need to cultivate them in order to succeed in today’s market.

expert panel

To persuade a brand to work with you, first think about how you can help them. In a saturated market, it can be difficult to stand out — especially on your own. A great way to reach new audiences and leverage resources that may not normally be available to you, however, is to collaborate with another business in, or even outside of, your industry. A product or campaign that takes advantage of both teams’ strengths may be just what you need to get you both noticed by potential customers. However, approaching another company can feel intimidating, especially if you’re a small business and unsure of what you might bring to the table. According to the business leaders of Rolling Stone Culture Council, taking the following eight steps can help boost your confidence. Here, they offer up their best tips for approaching another brand or business about a collaborative partnership and what you can do to guarantee their interest.