Luanne Smith

expert panel

A podcast can be an excellent opportunity to gain recognition for your brand if you do it right. It seems that there's a podcast for every subject or interest nowadays, from true crime to financial advice to entrepreneurship. This medium has become a go-to source of entertainment and education for many, which is why business owners are clamoring to launch their own podcast ventures. While many podcasts have had unprecedented success and reach, many more have been made that have flown under the radar, so entrepreneurs considering starting a podcast for their company should do so cautiously and with a few considerations in mind. Below, 10 Rolling Stone Culture Council experts share what entrepreneurs should understand before they invest time, energy and resources into launching a podcast.

expert panel

To get noticed, you’ll need to provide something worth noticing. With so much advice and content out in the world already, audiences are having their attention pulled in all sorts of directions, not only making it difficult for them to find true value in what they consume, but also making it challenging for thought leaders to get noticed.  But if you run a business or want to make a name for yourself in the world of thought leadership, rising above the noise is key for success. To do so, consider the following advice from the business leaders of Rolling Stone Culture Council. Their insights may give you that boost you need to stand out from the competition.

expert panel

Slow growth may seem counterintuitive, but it could actually lead you to greater success. When you first get into business, you may think you need to build your business and turn a profit as fast as you can, but according to the members of Rolling Stone Culture Council, there’s certainly an argument — or at least 12 — to be made for slow growth. While growing quickly may seem like the fastest way to reach success, slowing down and taking your time may actually be the key to long-term sustainability. Below, each member explains one reason why you should opt for growing slowly when building your business and why they believe that’s the best path for success.