Eric Mitchell
Editor and Chief at NFT Today Magazine / President of LifeFlip MediaLifeFlip Media
Member Since December 2021
Skills
About
Marine Corps Veteran-turned-national-tv-personality Eric Mitchell is a world-leading expert in sports media, regularly appearing on the world’s largest outlets from BBC, MSNBC, Fox News, Bloomberg, CNN, and more. His signature blend of snark and industry expertise landed him columns at none other than RollingStone, GritDaily, PopWrapped, Disrupt -- and most recently -- Editor in Chief at NFT Today Magazine. When he’s not making media appearances or running his empire at LifeFlip Media, he can be found entertaining his thousands of loyal followers on social media through his authentic filter-free content.
Eric Mitchell
Published content
expert panel
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.
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Nov 3, 2022
In today's marketplace, your brand message and image are more important than ever before.
expert panel
'Grinding' can only get you so far if you don't also make time for yourself. Productivity, “hustle culture,” “rise and grind” — all popular topics when it comes to entrepreneurship, making money and leading a “successful” life. While touted as all positive and necessary things if you want to progress in your career, when taken too far, these positives can become toxic and actually hurt your ability to find real success. But how can ambitious professionals and business owners move away from this mentality when entrepreneurs are expected to “grind”? Below, 10 Rolling Stone Culture Council business leaders offer their tips and insights for professionals interested in leaving toxic productivity and “hustle culture” behind.
expert panel
If customers don’t think you’re genuine, they’ll take their business elsewhere. In the pursuit of sales, it can be tempting to try any technique you can think of to market to potential customers and get them interested in purchasing your product. However, this — among other actions — can come off as inauthentic and may actually be a turnoff for potential customers, rendering your marketing efforts wholly ineffective. To avoid this issue, you’ll need to watch out for signs of inauthenticity. Below, a panel of Rolling Stone Culture Council business leaders weigh in on some of the signs you should be looking out for and what you can do to fix the problem once you find it.
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If it isn’t new, it isn’t news.
expert panel
With the right strategy, your business can reach a whole new audience. While TikTok has been around for a few years now, many businesses are just now waking up to its massive potential for marketing to customers. Professionals from seemingly every industry — from home repairs to dermatology — are finding fun and unique ways to leverage the popular platform for both educating their audiences and marketing their businesses. But if you’re a business leader who is unfamiliar with TikTok or isn’t sure how to get started, the members of Rolling Stone Culture Council have some expert tips. Below, they share their best advice for getting started on TikTok and how it will help make your business more successful.
Company details
LifeFlip Media
Company bio
Have you ever wondered how to break through the booking cycle to get yourself, your client, or your organization on television or radio? You’re busy, your time is valuable, and you’re looking for media exposure. We work with you to find your hook and get you placed. We don't just book you on a show. We work with you to understand the business. We book guests daily for national and local TV and can utilize our contacts to get you the type of media attention you desire. We know the television business from the inside out and pitch you and your colleagues each day for various interviews. If you are an author having a hard time getting on the air, it’s due to one simple fact: producers care more about your area of expertise than your book! We help you cut through the endless clutter of useless press kits that never get read and secure the media bookings you deserve. If you are already a public figure, and simply want to boost your profile, we will help you connect directly with the broadcast decision-makers and help you build long-term relationships with the right people. As a result, we are selective in accepting clients. After being accepted as a client with LifeFlip Media you will receive specialized attention and coaching along with your bookings. Our team helps facilitate meetings between guests and decision-makers in the business. As a booker, producer, or executive we help put new faces in front of you. As a guest, you can depend on us to get your pitch to the right person. Our team comes from the industry so we don’t waste your time and always deliver on the contact necessary for the booking. Our contacts include over 20,000 potential guests for your show and 1,500 television bookers currently working in the business.