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Evan Nison

Founder and PresidentNisonCo

Sayreville, NJ

Skills

Public Relations
Search Engine Optimization (SEO)
Digital Marketing

About

Evan Nison has helped reform cannabis laws since 2008 and is the youngest member of the NORML National Board of Directors. He was included in Marijuana Venture’s 40 under 40 and High Time’s 100 Most Influential People in Cannabis. He also received a pen used to sign the New York medical marijuana law and New York 911 Good Samaritan Law, both of which he was heavily involved with in the early stages of development. In 2012, he founded NisonCo PR, one of the largest cannabis PR firms, which Business Insider called “the imminent PR agency in cannabis” in 2021. In 2018 NisonCo also launched an SEO agency, which has become a leader in cannabis SEO. With about 25 employees, the cannabis PR and SEO agency works with dozens of industry leaders in cannabis and other cutting-edge industries across the globe. They’ve represented viral celebrity brands, leading MSOs, NASDAQ and billion-dollar IPOs, national voter-registration drives, and some of the largest vaporizer and CBD brands in the country. The Observer listed NisonCo at the top of their Cannabis PR Power List in 2019. Evan has also been featured in major news outlets, including Good Morning America, the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times.

Published content

Nine Smart Strategies for Building a Cause-Driven Brand That Lasts

expert panel

Want your brand to stand for something real and be taken seriously? Start here. A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are increasingly discerning, and cause-based branding that lacks follow-through can do more harm than good. So how do you build something that resonates with your audience, earns their trust and stands up to scrutiny? To answer this question, Rolling Stone Culture Council members share their top strategies for building a brand around a cause and how these decisions can shape your reputation and long-term success.

Need to Give Feedback? Eight Tips to Encourage Rather Than Discourage

expert panel

The right words can be a powerful motivator for employees. At a time when so many are unhappy in their careers or roles, fostering a culture of empowerment is crucial to employee success, satisfaction and retention. One of the most effective ways to achieve this is through feedback, which not only helps individuals grow professionally but also strengthens team dynamics.  However, feedback can be difficult to get right, especially when you’re attempting to critique or offer up suggestions for improvement. Done the wrong way, feedback can end up discouraging an employee from taking chances or sharing ideas for future projects.  According to the business leaders of Rolling Stone Culture Council, encouraging employees begins with these eight tips. Consider the following advice to hear how encouraging, constructive feedback can play an important role in empowering your employees — and how you can learn to give it.

Six Tips for Using Social Media to Enhance Your Networking Efforts

expert panel

Being intentional with social media can help you build the connections you need to succeed. With professional platforms like LinkedIn — and even more casual ones like Instagram and X — offering a vast pool of potential collaborators, clients and industry influencers, it’s never been easier to reach a wide audience and build your network. However, it takes more than just a well-maintained profile to leverage these platforms effectively. Understanding how to engage authentically and strategically can be the key to transforming virtual interactions into real-world opportunities. Whether you’re a casual social media user or are looking for simple ways to refine your approach, the business leaders of Rolling Stone Culture Council have key advice for any professional in the culture space looking to use social media to supercharge their networking efforts. Discover how to strengthen vital network connections and advance your career by being more intentional with your social media presence.

10 Considerations for Leadership in the Era of AI

expert panel

Artificial intelligence can change the way people lead teams and organizations, but it's important to maintain a uniquely human approach to leadership. The impact of AI in business extends beyond automation and efficiency — it’s also influencing leadership and mentorship. As AI tools become more integrated into decision-making, workflow management and strategic planning, leaders must consider how to balance technology with human connection. Below, the members of Rolling Stone Culture Council share their perspectives on technology's evolving role in leadership, as well as key considerations leaders should be mindful of in the age of AI. Their insights highlight the opportunities AI presents, the risks of overreliance on it and the human qualities that will always be essential for guiding teams.

Eight Ways to Scale Your Business Without Abandoning Your Target Niche

expert panel

Growing your business shouldn’t come at the expense of your current customers. In business, increasing sales — and, thereby, your customer base — is a natural goal for any entrepreneur. However, scaling too quickly or expanding into the wrong areas can risk alienating the niche market that helped establish your business in the first place. Losing these key customers could mean losing the stability, trust and feedback that acts as the backbone of your current success. For this reason, it's essential to find a balance between reaching new audiences and preserving the unique value proposition that attracted your target market to begin with. To help, experienced business leaders from Rolling Stone Culture Council share their insights on scaling the right way — a way that allows for healthy growth and expansion without losing sight of the niche market that made your business success possible.

Six Ways to Grow Your Brand Without Losing Your Local Roots

expert panel

Honoring "where you came from" can be the key to your business expansion success. As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings pressure to standardize messaging, streamline operations and appeal to a broader audience.  Staying true to the community that shaped your brand’s identity can be the key to deeper customer loyalty and differentiating your business from competitors. Below, Rolling Stone Culture Council members share strategies for businesses looking to scale while preserving their hometown authenticity.

Company details

NisonCo

Company bio

Public relations is about more than just generating media coverage. It is about generating the right kinds of media coverage in the right places. NisonCo works with cannabis industry leaders to develop a customized approach to public relations that will focus on generating media coverage in the outlets that reach the audiences they need to reach. With a proprietary database of over 10,000 reporters working for everything from local newspapers to national TV, NisonCo helps cannabis industry leaders find the right outlets and reporters that align with their strategic goals and objectives. Through strategic public relations and access to an unmatched network, NisonCo helps position cannabis industry players as experts and thought leader. NisonCo also helps to identify and to secure speaking engagements at premier conferences and industry events and provide assistance in applying for awards.

Industry

Cannabis

Area of focus

Advocacy
Public Relations
Media

Company size

11 - 50