Member Since February 2021
Skills
About
Silicon Valley veteran with over 8 years experience working for companies such as Google & YouTube. Currently co-founder of dynamic marketing and events company Toasted Life.
Matt Tuffuor
Published content
expert panel
To build a community of fans, you’ll need to hand them the reins. User-generated content (UGC) by definition is that content which is created by fans of a particular brand or product. And when a brand features content created by the fans for the fans, it can encourage other users to generate content too, eventually leading to an engaged community of loyal customers. To properly ignite this chain of events, however, companies will have to put in some initial legwork. Below, a panel of Rolling Stone Culture Council members share ways in which their businesses build community around user-generated content and how any business can follow suit.
expert panel
In order to engage your viewers, you have to first create something worth watching. As more and more people turn to video as their choice format for content consumption, an increasing number of businesses are jumping on the video bandwagon as well. But savvy marketers should know that it isn’t enough to simply create video content in order to gain the attention of your customers — your videos have to be truly worth watching. To share their insights into creating engaging videos, a panel of Rolling Stone Culture Council members each detail their top tip below.
expert panel
You don't need a brick-and-mortar store to make a lasting impression on your customer. By taking advantage of lighting, scents, displays or direct customer service, retail has a straightforward way of creating a memorable experience for its customers. When your business is online-only, however, you don’t have a physical environment to leverage — but that doesn’t mean there aren’t other ways to “wow” your customers. Below, the members of Rolling Stone Culture Council recommend nine methods for leaving a lasting impression on your audience — and all you need to get started is a little ingenuity.
expert panel
Free apps, tools and products still need to be highly appealing to entice users to keep coming back. When a platform is free, you might assume everyone will want to take advantage of it. However, if a customer isn't spending their hard-earned money on that tool or app, it can also be just as easy for them to forget about it. It can be difficult to encourage repeat engagement in the era of app overload, but there are a number of ways you can get users to engage with your business’s free platform. Below 11, members of Rolling Stone Culture Council shared the techniques that have worked for them. Follow their recommendations to build a loyal base of repeat users.
expert panel
To ensure success, it's critical to learn how to identify the right candidates from the start. Regardless of the product or service you offer, the right team can make all the difference for the success of a business. Hiring the right people who are highly motivated and skilled can have a major impact on your ability to scale. But finding these people and knowing whether they are the right fit for your company and team can be a challenge. To help leaders find the best future team members, 13 members of Rolling Stone Culture Council offered their advice. Below, they explained how to zero in on the people who will help your business grow.
expert panel
The pandemic required a quick pivot to online events and new ways of thinking about revenue. During the Covid-19 pandemic, many businesses, organizations and artists shifted their in-person events to the online realm. Because these live events were often a big source of revenue, hosts had to figure out how to monetize their new virtual content. However, they quickly learned that making money from online events wasn't always as simple as it seemed. Below, a panel of Rolling Stone Culture Council members shared challenges they've faced monetizing online or virtual content. Here are some lessons they’ve learned about successfully bringing in revenue from digital events like webinars, conferences and concerts.
Company details
Toasted Life
Company bio
Toasted life is events and lifestyle brand that fosters community, and provides a platform for social/professional expression, connectivity and fun in many major US cities.