Peter Su

article

Here are four lessons every West Coast operator should internalize before trying to win over New York.

article

As recreational adult-use cannabis becomes state-legal across the U.S., terpenes are quickly emerging as the key to unlocking customized effects, flavors and benefits.

article

When it comes to cannabis, necessity isn’t just the mother of invention, it’s the driver of a whole new ecosystem.

article

The ones that people proudly sport on T-shirts, follow on social media and associate with a lifestyle — not just a product.

article

What does the migration to the cannabis workforce mean to the industry overall?

article

The kids of 1993 have grown up, discarding the thinking of generations past and accepting cannabis as a part of everyday society.

article

As legalization sweeps the nation, each state is defining its own cannabis culture, but nowhere does it feel more quintessentially itself than in New York.

article

Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible.

article

Here’s the deal. Big Alcohol’s role in the cannabis beverages market will bring both opportunities and challenges.

article

Physical stores that root themselves in specific neighborhoods, serving unique community needs, can thrive if the local community embraces them.

article

To combat this high turnover and grow a loyal employee base, cannabis business leaders today are establishing innovative HR strategies centered on a humanistic approach

article

Limited cash flow, towering tax bills and restricted access to financial services are not setting up the industry for success.

article

Further insight into the properties and structure of the heating elements will draw more light to potential differences between ceramic and quartz cartridges. 

article

For companies, hiring someone with LinkedIn fame can have both advantages and disadvantages. Let's take a look at them.

article

As the global cannabis industry grows, a number of pivotal factors come together to shape its growth.

article

Pre-rolls, those familiar cannabis staples enjoyed by enthusiasts and novices alike, have experienced a remarkable evolution that sets up market players to serve consumers.

article

Embracing podcasting as a marketing tool empowers cannabis companies to break free from constraints, establish connections and forge relationships with cannabis consumers.

article

The Fourth Industrial Revolution is a game-changer for cannabis businesses, providing leaders with the tools they need to grow and scale their operations effectively and profitably.

article

So, cannabis industry, for your next hire, perhaps consider the music industry ranks.

expert panel

Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.

article

Are cannabis businesses bankable?

article

In the face of murky, yet evolving regulations in both CBD and D8, a question emerges: Who’s at risk? 

article

Cannabis banking still seems to be top of mind for cannabis leaders and entrepreneurs.

expert panel

Speed is key in today’s job market. Finding the right talent can be an exhausting process. Writing the job description, finding the best places to post it, screening resumes, conducting multiple rounds of interviews and more can eat up a lot of a company’s resources and potentially waste a lot of time.  In today’s job market, speed is key when it comes to finding top talent, which means streamlining your hiring process is essential. To help, the members of Rolling Stone Culture Council offer their best recommendations for streamlining your hiring process and making it easier on everyone involved.

article

Social equity in cannabis is having a resurgent moment.

expert panel

When you feel like your creativity has dried up, these resources may get your thoughts flowing again. As many creative minds will tell you, creativity isn’t something that is just “always on.” Rather, creativity comes in waves, ebbing and flowing each day in what can often seem like random intervals. When you run a business that relies on innovation, however, it can be difficult to wait for inspiration to strike. To get your creativity flowing, you’ll need to seek out your own sources of inspiration. Below, a panel of Rolling Stone Culture Council experts share their own go-to sources of inspiration and how you can regain your own creativity by leveraging them yourself.