Member Since January 2024
Skills
About
In a world where thumb-stopping headlines determine what's news and culture shifts can be as instant as refreshing a newsfeed, I have a proven track-record of breaking through and earning attention for purpose-driven, corporate and lifestyle brands through storytelling. Pulling from almost twenty years of marketing and PR experience in both New York and Los Angeles, I leverage authenticity as currency to tell brand stories that resonate, spark engaging dialogue and build fan communities of loyal brand advocates. Armed with deep understanding of what truly shapes culture from the underground to the mainstream, I develop thoughtful, strategic communication programs that tap into social tension points and creatively solve business problems.
Sarah Jenkins
Published content
expert panel
Business may be changing, but certain leadership traits are timeless. At a time of economic uncertainty, social media and a tug-of-war between at-home and in-office work, running a business means taking on entirely new challenges current business leaders may not have ever experienced. To succeed, leaders will need to develop new skill sets and cultivate or improve certain traits that will allow them to confidently lead now and as the business landscape continues to change. Here, the business leaders of Rolling Stone Culture Council discuss 11 of those traits, sharing why they believe all leaders need to cultivate them in order to succeed in today’s market.
expert panel
Navigate around these common branding pitfalls to strengthen your reputation and boost audience engagement. For today's businesses, managing a strong online presence is just as important as delivering quality products or services. However, boosting your company’s brand can be difficult in a saturated online space, and there's no shortage of potential pitfalls that can undermine your reputation. Below, Rolling Stone Culture Council members explore common mistakes businesses make when promoting themselves online. Their insights can help you avoid these missteps, increase audience engagement and strengthen your brand’s overall marketability.
expert panel
These strategies can make it easier to break through productivity blocks and accomplish more during your workday. With the constant barrage of emails, meetings and distractions, finding real focus and productivity in your workday can be challenging. Many professionals struggle to maintain momentum long enough to finish a project. However, the right techniques can help boost concentration and productivity on even the busiest of workdays. Here, 15 Rolling Stone Culture Council members share their favorite techniques for staying on track and explain why these strategies work so well in a busy work environment. From using time-blocking methods to taking strategic breaks, these tactics can help boost focus and efficiency, even when you're in a productivity slump.
expert panel
Just because you've fallen out of contact doesn't mean you can't reach out and pick up where you left off. Reconnecting with someone in your professional network after time apart can feel a bit awkward, but it’s also a valuable opportunity. Rekindling these relationships can open doors to new opportunities, collaborations and insights while strengthening your professional connection for the future. According to members of Rolling Stone Culture Council, reaching out in a thoughtful, genuine way can help you meaningfully rebuild those connections. If you’re looking to reestablish relationships within your network, these expert strategies can guide you toward doing so with authenticity and impact.
expert panel
Become a recognized expert in your field with these effective thought leadership strategies. As an entrepreneur or business leader, building influence in your chosen niche can cement your status as a credible industry thought leader. Being influential requires strategic actions that establish your expertise and encourage relationships with key players in your field. To help you do this, Rolling Stone Culture Council members share their top recommended strategies for elevating your influence within your industry. These strategies can make all the difference when you are trying to establish your reputation as a sought-after and respected expert.
expert panel
The support and experience of others may just be the solution you need. Success is often not a straight line; it’s full of ups, downs and plenty of surprises. In entrepreneurship, the path to success comes with obstacles you’ll need to overcome if you want to continue on. Many entrepreneurs share similar obstacles, and some may be more unique to specific situations or people. However, when all is said and done, it’s the way an entrepreneur solves each problem that can serve as a guide for others to solve their own. Below, 11 members of Rolling Stone Culture Council each share one major struggle they've faced as an entrepreneur, the steps they took to overcome it and how other entrepreneurs might learn from their journey.
Company details
The Romans New York
Company bio
We’re bored of boring PR. Founded in 2015 and backed by advertising agency Mother, our team has worked with some of the world’s most exciting brands and created some of the most innovative and awarded earned media campaigns of recent years. In fact, in just over five years we’ve gone from tiny startup to being named Agency Of The Year in early 2018. And again in 2019. And 2020, 2021, 2022 and 2023 (sorry). There are just two reasons for this. We only hire the best talent around. And we treat every brief and pitch like it’s going to result in our finest piece of work yet. We specialise in consumer, tech, B2B, sports, digital and corporate PR. Sound like something you’d like to hear more about? We’d love to hear from you. We're currently based in London, New York, Dubai and Amsterdam.