Member Since January 2024
Skills
About
In a world where thumb-stopping headlines determine what's news and culture shifts can be as instant as refreshing a newsfeed, I have a proven track-record of breaking through and earning attention for purpose-driven, corporate and lifestyle brands through storytelling. Pulling from almost twenty years of marketing and PR experience in both New York and Los Angeles, I leverage authenticity as currency to tell brand stories that resonate, spark engaging dialogue and build fan communities of loyal brand advocates. Armed with deep understanding of what truly shapes culture from the underground to the mainstream, I develop thoughtful, strategic communication programs that tap into social tension points and creatively solve business problems.
Sarah Jenkins
Published content
expert panel
Even the smallest advice can grow to have a big impact. In the business world, it’s not uncommon for aspiring entrepreneurs (and seasoned ones) to have someone they look up to or whom they hope to be like one day. While this person can often be a fellow entrepreneur or business leader, they can also be an everyday person — someone in their family, a friend or an inspiring acquaintance. Regardless of their role, their wisdom can have a profound effect on their ability to lead and have the confidence to do so. Below, 10 business leaders from Rolling Stone Culture Council share the lessons they’ve learned from powerful female leaders in their life or their industry, the impact those lessons had on them and why these lessons remain so important to them today.
expert panel
Building a business can be a slow process — but it doesn’t always have to be. One of the most difficult parts of starting a new business is getting sales. When you first start out, you’re still trying to find customers to purchase your product or service, so sales can often take a while to really ramp up — even if you’ve found a few repeat customers. But such a slow start can be frustrating, especially when you’re not yet making a profit or breaking even. While growing a business is often a test in patience, there are ways you can speed up the process and increase your sales at a quicker pace. According to the business and culture leaders of Rolling Stone Culture Council, implementing any of the following eight tips can give your business the major boost it needs to attract more customers, quickly increase sales and really get your budding business off the ground.
expert panel
Prioritizing your website is prioritizing the happiness of your customers. A website is, more or less, the “face” of any business. It’s where your customers can learn more about your brand and products, where they can peruse your offerings and, if you’re an online-only brand, it’s the only opportunity they have to make a purchase. Because of this, business leaders who don’t put a high priority on both the beauty and functionality of their websites are at a distinct disadvantage among their competition, and potential customers may not stick around long with a poor user experience. To ensure your business website meets and exceeds customer expectations, you’ll need to consider the following nine factors, as suggested by the business leaders of Rolling Stone Culture Council. Here, they go in depth on the reasoning behind these considerations and why prioritizing them will have a positive impact on your visitors.
expert panel
You can tackle more than you think — as long as you plan properly. After finding success in one business, entrepreneurs will often dip their toes in one or more other businesses, either as the founder, a board member or in another leadership capacity. While this can be very rewarding to do, it can also be the cause of a lot of stress if not managed properly. Overlapping schedules, a bursting to-do list and not nearly enough time for everything that needs to get done can quickly turn a rewarding endeavor into an overwhelming one. So how do serial entrepreneurs do it? According to the business leaders of Rolling Stone Culture Council, the secret lies in the following 12 tips. Here, they expand on each one, offering up their best advice for any aspiring entrepreneur on how to juggle multiple businesses and responsibilities at the same time.
expert panel
Start with developing confidence in your business and what you have to offer. To be “the best in the business,” a business leader must first get intentional about owning their niche. This means finding ways to stand out from the competition, nailing down a distinct point of view and committing to learning and growing as a leader and as a business. While ignoring these steps, and others, may not mean a business will fail, it is likely that, as a result, the business will never rise to the top. Here, 13 members of Rolling Stone Culture Council elaborate further on the key steps business leaders will need to take if they really want to own their niche and why these particular strategies will ensure business success for a long time to come.
article
Lessons from the past two years stand out for leaders looking to carve out their own piece of a market.
Company details
The Romans New York
Company bio
We’re bored of boring PR. Founded in 2015 and backed by advertising agency Mother, our team has worked with some of the world’s most exciting brands and created some of the most innovative and awarded earned media campaigns of recent years. In fact, in just over five years we’ve gone from tiny startup to being named Agency Of The Year in early 2018. And again in 2019. And 2020, 2021, 2022 and 2023 (sorry). There are just two reasons for this. We only hire the best talent around. And we treat every brief and pitch like it’s going to result in our finest piece of work yet. We specialise in consumer, tech, B2B, sports, digital and corporate PR. Sound like something you’d like to hear more about? We’d love to hear from you. We're currently based in London, New York, Dubai and Amsterdam.