Do I Qualify?
Heidi Pellerano's avatarPerson

Heidi Pellerano

Chief Commercial OfficerCONCACAF

Miami/Fort Lauderdale Area

Member Since March 2022

Skills

Marketing Strategy
Sponsorship
Strategy

About

Marketing Strategist specializing in the sports, entertainment, music and fashion industries. Focused on how to create meaningful partnerships that lead to measurable business results. Specialties: Marketing, Strategy, Business Development, Promotions and Partnership Negotiation.

Published content

11 Ways to Find Inspiration When Running Your Business

expert panel

Business inspiration can come from any number of places, and sometimes it's the last place you'd expect. When seeking inspiration, there are countless places you can turn to explore diverse perspectives and innovative ideas. For example, books, conferences or podcasts that cover topics both within and outside of your industry can provide fresh insights that can be applied to your own business challenges. Whether they're in a "rut" or just looking for new ideas to enhance their workflows, it's important for business leaders to find reliable sources of inspiration to guide them. Below, a panel of Rolling Stone Culture Council members explain where they turn to for help with creative problem-solving or creating new products in their businesses and how other leaders can follow suit.

12 Ways to Show Your Commitment to DEI Beyond Your Hiring Practices

expert panel

A true commitment to DEI requires more than hiring a diverse group of workers.  In recent years, many companies have made public commitments to diversity, equity and inclusion (DEI) in the workplace. They've taken stock of their workforce, revamped their recruiting and hiring practices and worked to ensure their employees represent a wide range of backgrounds and life experiences. While making diverse hires is a good first step, that alone is not enough to show your workforce and the public that diversity, equity and inclusion are embedded in your company's values. Follow the advice of these Rolling Stone Culture Council members to ensure you are putting DEI into practice in every facet of your company culture and operations.

14 Top Lessons These Leaders Learned From Their Business Mentors

expert panel

A mentor’s advice can change the way you view yourself and your business. For those lucky enough to find one, a mentor can be an invaluable ally when starting a business. Their expert guidance and leadership can help provide you with the tools and knowledge you need to push past obstacles and build something truly sustainable. The members of Rolling Stone Culture Council have each had their own role models and mentors throughout their business journeys. Below, they each share the top lesson they learned from their mentor and how that lesson impacts the way they lead their businesses now.

Company details

CONCACAF

Company bio

We are the Confederation of North, Central America and Caribbean Association Football (Concacaf). Concacaf is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: For the Love of Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency and passion in order to inspire participation in the game. Through offices located in Miami (USA), Guatemala City (Guatemala), and Kingston (Jamaica), Concacaf provides leadership for a network of unified competitions and development activities that unites this diverse region in football, with the goals of actively promoting universal access to our sport, and raising the quality of football across the Confederation. Mission Develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game.

Industry

Sports

Company size

51 - 200