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Jennifer R. Farmer's avatarPerson

Jennifer R. Farmer

FounderSpotlight PR LLC

Columbus, OH

Skills

Public Relations
Brand Management
Consulting

About

I am an author, lecturer and crisis communications professional based in Columbus, OH. I work with grassroots leaders, celebrities, and executives who are committed to social good. While I've worked in public relations for many years, I specialize in publicity, brand management and helping leaders navigate crisis situations in a way that protects their current and future selves. In addition, I write about gender, race and faith.

Published content

How Today’s Top Culture Leaders Are Building the Next Generation of Leadership

expert panel

Developing future leaders successfully means creating environments where people are trusted, challenged and supported to grow into their potential. Companies that thrive and grow for decades know that leadership development requires intentional effort long before someone steps into a title. Planning ahead for the next generation of leadership through mentorship, skill-building and internal support is critical, not only for individual careers but also for the long-term health of a business. To help, Rolling Stone Culture Council members share how they approach nurturing future leaders within their organizations. Here's why they believe these approaches work and the impact they've had on both their teams and the companies they’re building.

Running a Business? 10 Ways to Stay Cool Under Pressure

expert panel

High-stakes moments can make or break a business. As a leader, your personal practices and mindset can help you stay steady when it matters most. Every leader eventually finds themselves in a moment where the pressure spikes and the stakes rise for their organization. How they respond in those moments often defines not only the outcome but also the confidence and trust they inspire in others. For these 10 members of Rolling Stone Culture Council, staying cool under pressure is all about developing rituals, habits and mental frameworks that create clarity when everything else feels chaotic. Below, they share the practical strategies that keep them grounded and the real impact those practices have on their leadership.

Meaning, Not Machines: Business Leaders Set a New Agenda for 2026

expert panel

After a year of rapid AI expansion, businesses should shift their focus toward deeper human connection, creative innovation and sustainable growth. This year has been a year defined by rapid AI adoption, and many leaders are now asking themselves what comes next. While automation and intelligence tools will continue to advance, the coming year offers an opportunity to recalibrate priorities and strengthen the more "human" elements of leadership. Whether it’s the rise of authenticity, a renewed focus on culture or a push toward more thoughtful and responsible tech usage, the conversation is shifting from what AI can do to what leaders must do to achieve sustainable success next year. To that end, the members of Rolling Stone Culture Council share what they believe 2026 should be about and how they’re preparing their companies, teams and mindsets for the next chapter.

How Ubiquitous Ads Will Change How We Communicate

article

Consumers are indeed inundated with endless ad campaigns, but that doesn’t mean you should remain quiet about your work.

11 Metrics and Strategies to Gauge Your Brand’s True Health

expert panel

Strong brands know that perception and trust reveal more than any quarterly report. Sales may rise and fall, but a brand’s true health lies in how it’s perceived, remembered and trusted. The strongest brands look beyond surface-level metrics to uncover the real signals of loyalty, credibility and cultural resonance. Measuring that pulse requires both instinct and analysis — understanding not just the numbers, but the stories behind them. Below, Rolling Stone Culture Council members share the key metrics and strategies they use to gauge brand vitality. Their insights reveal how to interpret meaningful data, strengthen consumer trust and build a brand that thrives in the eyes of its audience.

10 Lessons Entrepreneurs Have Learned About Mentorship and Community

expert panel

Behind nearly every successful entrepreneur is a web of mentors, peers and trusted advisors who provided guidance when it mattered most. Whether it’s by helping you sharpen your skills, offering honest feedback or giving you the courage to take a leap, the right support network can accelerate both personal and professional growth. But mentorship isn’t one-size-fits-all — it can come from seasoned leaders, peers in other industries or even younger professionals who bring fresh perspectives. What matters most is cultivating relationships built on trust, honesty and shared values. Below, Rolling Stone Culture Council members reflect on how mentorship and community influenced their paths and share advice on finding the right support for yours.

Company details

Spotlight PR LLC

Company bio

Spotlight PR LLC is a social justice PR firm that helps leaders build their platforms and protect their brands. We serve those who live to serve humanity. Based in Columbus, Ohio, we specialize in public relations centered on education justice, voting rights, redistricting, climate justice, and racial justice. We also help good people navigate challenging situations that have the potential to ruin their brand or decimate their legacy.

Industry

Media

Area of focus

Journalism
Public Relations
Personal Branding

Company size

2 - 10