Skills
About
I am an author, lecturer and crisis communications professional based in Columbus, OH. I work with grassroots leaders, celebrities, and executives who are committed to social good. While I've worked in public relations for many years, I specialize in publicity, brand management and helping leaders navigate crisis situations in a way that protects their current and future selves. In addition, I write about gender, race and faith.
Jennifer Farmer
Published content
expert panel
These expert strategies can ensure your website communicates the right message and leaves a lasting impression. A company’s digital presence may start with good design and functionality, but it should also reflect the values and identity behind the business. When your brand message isn’t clear on your website — which may be one of the most important interactions customers have with your brand — visitors may quickly disengage or turn to competitors with stronger positioning. The best way to avoid this outcome is by intentionally and consistently weaving your values and messaging throughout each page. To help, the members of Rolling Stone Culture Council share strategies for ensuring your brand identity shines through every corner of your company’s website.
expert panel
Is your workplace hurting more than helping your professional growth? Here's how to tell. A toxic workplace can take many forms — sometimes it’s obvious, and other times it’s hidden beneath the surface. Left unchecked, toxic dynamics can undermine collaboration, weaken performance and create lasting harm for both people and organizations. As an employee, recognizing the red flags early is critical to protect both your mental health and career growth. To help you spot toxicity in the workplace, Rolling Stone Culture Council leaders share the signs they’ve seen most often and the steps you can take when faced with these situations.
article
Here are five things you may not know about media features.
Company details
Spotlight PR LLC
Company bio
Spotlight PR LLC is a social justice PR firm that helps leaders build their platforms and protect their brands. We serve those who live to serve humanity. Based in Columbus, Ohio, we specialize in public relations centered on education justice, voting rights, redistricting, climate justice, and racial justice. We also help good people navigate challenging situations that have the potential to ruin their brand or decimate their legacy.