Igor Beuker

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Leveraging contractors can be a great move for your business if you set them up for success. Whether they're writing content for your website or editing your social media videos, freelancers and contractors can be a major help to growing businesses. However, like any part- or full-time employee, they need to be set up for success in order to help your business achieve its goals. Whether through detailed communication or resources and support, treating freelancers like you would any permanent staff member ensures they’re able to do their best work. For further guidance, consider the following advice from the business leaders of Rolling Stone Culture Council. Below, they share useful tips for building positive working relationships with your freelancers and explain why doing so is so key to the success of your company.

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Losing your passion doesn’t mean it has to be gone forever. It’s not uncommon to make your career your passion, to want to work on something you feel inspired by and that gets you excited to go to work each day. However, even if you’re in your “dream job,” it’s possible to sometimes feel like you’ve lost that passion. Whether it’s a series of failures that have you questioning your abilities or a combination of long hours and too many tasks piling up making you desperate for rest, there are a number of factors that can leave you wondering if you’ve lost your passion forever. As business leaders and entrepreneurs, the members of Rolling Stone Culture Council have also felt the fatigue and self-doubt of lost passion. Here, they share their best advice for how to regain the passion for your career and discuss how losing their own passion has helped to shape their careers today.

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Customer engagement is key to the success of any marketing campaign. Discover how to drum up excitement and participation in your next initiative. From social media giveaways to local in-store contests, businesses have found innovative ways to spark customer engagement around their marketing initiatives. Regardless of what specific approach is used, it's crucial for businesses to not only capture attention but also create a sense of excitement and involvement among customers. However, leaders may not always be sure of the best way to drive that engagement. To help entrepreneurs and business leaders looking to drum up engagement around a specific marketing initiative, 13 members of Rolling Stone Culture Council shared their expert insights. Read on to discover their best strategies for increasing customer engagement and why they're effective in driving success.

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From prioritizing necessary but high-cost items to leveraging technology, learn more about how to manage costs wisely while scaling your business. When it comes to scaling a business, managing finances effectively is crucial for success. As a business grows, so do its expenses, and without careful management, costs can quickly spiral out of control. But how can you keep costs under control while expanding your business? Below, Rolling Stone Culture Council members share expert tips and insights for managing costs wisely when scaling your business. From tracking expenses to optimizing processes and negotiating with suppliers, these strategies can help you build a sustainable business while keeping your finances in check.

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Silos can often hamper collaboration, but with the right strategies, you can start working together more effectively. In today's fast-paced and competitive work environment, collaboration has become an essential skill for teams to succeed. While individual focus time is crucial, many projects require a diverse range of perspectives and skill sets to come to fruition. However, breaking down the silos that exist between team members and departments and often hinder this success can be challenging. Leaders must create an environment that fosters collaboration by encouraging open communication, promoting cross-functional teams and implementing collaborative tools and practices. To help you do this, a panel of Rolling Stone Culture Council members explain how leaders and their teams can break down silos and become better collaborators.

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If you've spotted an employee who has "quiet quit" their job, it's not too late to turn things around. In today's fast-paced and competitive work environment, retaining employees has become increasingly challenging. One growing phenomenon that has added to this challenge is the concept of "quiet quitting" — employees who have disengaged from their work but are still physically present in the workplace. Companies often struggle to identify and address this issue, which can lead to decreased productivity, increased turnover and a negative work environment. Below, a panel of Rolling Stone Culture Council members offer some practical advice for reengaging and motivating employees who may be quietly quitting, along with strategies for preventing this phenomenon from happening in the first place.

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When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more. Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business's products or services. By crafting and presenting a relatable story, businesses are able to connect in a more personal way with consumers, employees and investors, thereby increasing sales and investment opportunities, improving their thought leadership status and creating brand loyalty. Below, 12 Rolling Stone Culture Council members discuss how to hone your business storytelling skills and why these methods are so effective.

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Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.

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Carving out your niche is only the first step in launching a successful business. Business leaders who want to scale in a niche market have a unique opportunity. Niche markets often mean less competition, but the businesses that do exist may be tougher to compete against. To help ensure success when scaling up, businesses should take certain steps to set themselves up with the best odds, whether that's by analyzing market trends first or by taking the time to develop a distinct brand identity. Below, Rolling Stone Culture Council members share this advice and more to help business leaders looking to grow in their niche.

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Misfits who are crazy enough to think they can change the world are the ones who do.

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It’s not just a matter of if you should or shouldn’t react — it’s how. When controversial events occur in society, some customers want brands to speak out and others want brands to "stay in their place." When you’re a business leader, this can put you in a difficult position, as you may want to voice your opinion, as well as your company’s, but you also don’t want to alienate or lose customers as a result. As business leaders themselves, the members of Rolling Stone Culture Council have their own thoughts on the matter. Below, 12 of them each share their tips for how businesses should respond to controversial current events and why they take this stance.

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A podcast can be an excellent opportunity to gain recognition for your brand if you do it right. It seems that there's a podcast for every subject or interest nowadays, from true crime to financial advice to entrepreneurship. This medium has become a go-to source of entertainment and education for many, which is why business owners are clamoring to launch their own podcast ventures. While many podcasts have had unprecedented success and reach, many more have been made that have flown under the radar, so entrepreneurs considering starting a podcast for their company should do so cautiously and with a few considerations in mind. Below, 10 Rolling Stone Culture Council experts share what entrepreneurs should understand before they invest time, energy and resources into launching a podcast.